Latest features

Ameera Lee of Team Australia at the Paris 2024 Summer Paralympic Games

Beyond the Paralympics: The business case for disability representation

A pattern exists of brands targeting the disabled community during the Paralympics, but ignoring the community afterwards. Campaign explores what it will take for disability inclusion to become a constant in advertising rather than just seasonal. https://www.campaignasia.com/article/beyond-the-paralympics-the-business-case-for-disability-representation/498231

The Lowe's logo is displayed on the front of the store

As companies pull back on DE&I, their brands will suffer

Several brands have publicly abandoned DE&I efforts. Marketers warn these decisions will negatively impact their businesses in the short and long term.

Levy

Maurice Lévy: handing Publicis power to Arthur Sadoun ‘worked beautifully’

The emeritus chairman talks about his “passion” for Publicis over more than 50 years, his leadership tips and how the French company is set to overtake WPP as the world's biggest agency group – on every financial measure.

Polish drinks company Dictador's AI robot CEO Mika

Is advertising ready for AI leaders?

Just how much is the ad industry embracing AI leadership and how much control and responsibility is sensible for AI to assume?

Press image from Michaels Halloween collection

Summerween: Why Michaels, Home Depot and General Mills are launching fall campaigns earlier than ever

It’s not just you. Everyone is noticing a lot of orange and spooky stuff in stores while it’s still summer. Here’s why.

Person using laptop with web advertising analysis, ad, online content

Why brands shouldn't dismiss advertising alongside news content

Campaign explores how advanced targeting and AI are empowering advertisers to confidently leverage the news landscape.

The ChatGPT app icon is being displayed on a smartphone among other AI-powered applications

Will the rise of AI search challenge Google's dominance?

New AI-driven search engines are gaining ground and have the potential to change search behavior. But will it be enough to disrupt Google’s stronghold on search and search advertising?

Graphic illustration on graph paper background. There is a red silhouette of a figure with arms half raised as if weighing up something. On the left is a flipchart with a large pound sign, on the right is a flipchart with a smaller pound sign

How agencies are avoiding costs as pitching becomes more expensive

The average price of pitching has risen by more than 25% for agencies, but as many advertisers continue to avoid offering pitch fees, some shops say a shift away from traditional reviews is the answer to cutting costs.

WNBA athlete Angel Reese wearing Reese's Pieces branded jersey

Inside Angel Reese and Reese’s partnership: It’s not all about the shared name

The candy brand took notice when the basketball star nicknamed her fans ‘Reese’s Pieces.’

Bodyform ad

‘A group of oversharers’: the making of Bodyform’s ‘Never just a period’

Campaign speaks to AMV BBDO's creatives about Bodyform’s latest exploration of menstruation.

Analyses

Screenshot of Jools Lebron

How content creators can brush up on trademark law to protect their catchphrases

Poaching a catchphrase is not very demure and certainly not very mindful. Here’s how influencers can protect themselves.

an abstract graphic for growth with coloured blocs

WPP and Dentsu trail 'big six' rivals despite ‘sequential improvement’

Publicis leads the pack, while WPP and Dentsu face challenges amid market shifts and client cutbacks.

composite image of Olympic gold medallists, all women with words: 'Campaign Global Forecast q3 2024' overlaid

Campaign Global Forecast Q3 2024: Brands unleash tactical ads

Are reactive ads becoming a bigger part of the marketing mix?

Jools Lebron on Jimmy Kimmel TikTok

Very demure, very viral: Key brand and creator takeaways

With TikTok's pace of churn, brands and advertisers are forced to trend-jack at the speed of light to avoid irrelevance.

The Meta Facebook Instagram Threads web application is seen in this illustration photo

One year of Threads: Where does X's challenger stand among rivals?

Campaign explores how Threads has fared since its record-breaking launch including advantages for users so far and current setbacks for advertisers.

Question of the Week

Headshots of Harris, Francis, Al-Zaidy, Hipwell, Jones

How far should staff influence hybrid-working rules?

Campaign asks adland leaders whether a better balance can be struck between flexibility and office presence.

Clockwise from top left: Campbell, Lee, Down, Allen, Perry, Davies, Mackie, Hutchinson, Hulley, Losgott

What taboos still remain for brands to bust?

Industry figures tackle Campaign's latest Question of the Week.

Clockwise from top left: Jeff Matisoff, Hannah Kimuyu, Andy Nairn, Jon Mew, Paul Bainsfair, Stephen Woodford and Phil Smith.

Will X's GARM lawsuit stop organisations calling out bad practice online?

Campaign asks adland about the impact on brand safety of the closure of the Global Alliance for Responsible Media.

Collage of Stephen Woodford, Ed Fletcher, Shilpen Savani, Paul Frampton

Why don’t more men attend events focusing on gender equality?

At this year's Cannes Lions festival, attendees noted audiences at gender talks were mostly female.

Google website displayed on a phone and a computer scteens

Media buyers eye new search opportunities in wake of Google antitrust ruling

All eyes are on Google’s next antitrust trial for dominance in ad tech in September.

Tech Fix

Tech Fix wordmark with memoji of Campaign US tech reporter Brandon Doerrer

Adalytics report finds programmatic ads running next to racist, sexual content

Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by digital reporter Brandon Doerrer.

Tech Fix wordmark with memoji of Campaign US tech reporter Brandon Doerrer

A third of businesses will abandon gen AI projects before 2026, report finds

Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by digital reporter Brandon Doerrer.

Tech Fix wordmark with memoji of Campaign US tech reporter Brandon Doerrer

Google reverses course on cookies, but advertisers are still moving on

Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by digital reporter Brandon Doerrer.

Campaign US Tech Fix wordmark with Memoji of tech editor Jessica Heygate

Supreme Court: Content moderation on social protected by the First Amendment

Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.

Campaign US Tech Fix wordmark with Memoji of tech editor Jessica Heygate

Olympics coverage to be narrated by AI

Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.

Creative Fix

Campaign Creative Fix wordmark

NYX’s pulled Super Bowl spot leaves questions about what’s acceptable humor

Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.

Campaign Creative Fix wordmark

Usher, Bud Light, Liquid Death: Super Bowl ad mania is in full swing

Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.

Campaign Creative Fix wordmark

Eos reads NSFW DMs in lotion campaign

Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.

Campaign Creative Fix wordmark

Celebrities are a safe bet for the Super Bowl

Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.

Campaign Creative Fix wordmark

Instacart invites employees to log off and take a sick day in new campaign

Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.

Trailblazers

Headshot of Brennan Nevada Johnson

Trailblazers: Brennan Nevada Johnson’s mission to elevate Black technology founders

Johnson founded her own PR agency after realizing her predominantly white employers were ‘failing to tell the stories’ of Black clients.

Trailblazers: How a history of code-switching has helped Kate Wolff steer her agency through several storms

Wolff has a fascinating story and fierce determination to weather any storm that comes her way.

Trailblazers: Lovers Not Haters wants to prove it can do more than multicultural work

Hispanic-owned agency says supplier diversity initiatives limit the work diverse that firms are awarded: ‘Don't call me for Mexican import beer. I can sell Miller Lite too.’

Trailblazers: How Direct Digital Holdings is getting multicultural publishers onto programmatic plans

Mark Walker shares how he’s seeking to make the ad tech supply chain more representative after years of battling exclusion lists.

Trailblazers: Hero Media aims to ‘open up the aperture’ on diverse-owned media

While the powerful Black Lives Matter movement triggered new interest in diverse-owned media, investment remains dramatically disproportionate.

Videos

Students protest a transgender policy introduced in Katy Independent School District, Texas in August 2023

Marketing lessons from the LGBTQ+ community in Texas

Programming at SXSW avoided wading too deeply into the most hot-button issues facing the LGBTQ+ community.

Illustration of woman biting on computer chip

Campaign US Byte-Sized - Episode 4: How Generative AI is supercharging insights for strategists

Episode 4 of Byte-Size: AI for marketers examines how strategists can mine audience insights faster and more effectively to generate successful outcomes.

Illustration of man biting on computer chip

Campaign US Byte-Sized - Episode 3: How creatives are adopting generative AI as assistants

Episode 3 of Byte-Sized: AI for marketers examines how creatives are using generative AI to bring their ideas to life faster.

Illustration of man biting on computer chip

Campaign US Byte-Sized - Episode 2: How generative AI will impact data analytics roles

Episode 2 explores how data and analytics professionals are using generative AI — and how it could transform their roles in the future.

Illustration of woman biting on computer chip

What’s possible with generative AI? Introducing Byte-Sized: AI for Marketers

Campaign US kicks off a video series exploring the implications of generative AI for creatives, strategists and data analysts in advertising and marketing.

THE CAMPAIGN FIX

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