Latest features
Beyond the Paralympics: The business case for disability representation
A pattern exists of brands targeting the disabled community during the Paralympics, but ignoring the community afterwards. Campaign explores what it will take for disability inclusion to become a constant in advertising rather than just seasonal. https://www.campaignasia.com/article/beyond-the-paralympics-the-business-case-for-disability-representation/498231
As companies pull back on DE&I, their brands will suffer
Several brands have publicly abandoned DE&I efforts. Marketers warn these decisions will negatively impact their businesses in the short and long term.
Maurice Lévy: handing Publicis power to Arthur Sadoun ‘worked beautifully’
The emeritus chairman talks about his “passion” for Publicis over more than 50 years, his leadership tips and how the French company is set to overtake WPP as the world's biggest agency group – on every financial measure.
Is advertising ready for AI leaders?
Just how much is the ad industry embracing AI leadership and how much control and responsibility is sensible for AI to assume?
Summerween: Why Michaels, Home Depot and General Mills are launching fall campaigns earlier than ever
It’s not just you. Everyone is noticing a lot of orange and spooky stuff in stores while it’s still summer. Here’s why.
Why brands shouldn't dismiss advertising alongside news content
Campaign explores how advanced targeting and AI are empowering advertisers to confidently leverage the news landscape.
Will the rise of AI search challenge Google's dominance?
New AI-driven search engines are gaining ground and have the potential to change search behavior. But will it be enough to disrupt Google’s stronghold on search and search advertising?
How agencies are avoiding costs as pitching becomes more expensive
The average price of pitching has risen by more than 25% for agencies, but as many advertisers continue to avoid offering pitch fees, some shops say a shift away from traditional reviews is the answer to cutting costs.
Inside Angel Reese and Reese’s partnership: It’s not all about the shared name
The candy brand took notice when the basketball star nicknamed her fans ‘Reese’s Pieces.’
‘A group of oversharers’: the making of Bodyform’s ‘Never just a period’
Campaign speaks to AMV BBDO's creatives about Bodyform’s latest exploration of menstruation.
Analyses
How content creators can brush up on trademark law to protect their catchphrases
Poaching a catchphrase is not very demure and certainly not very mindful. Here’s how influencers can protect themselves.
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WPP and Dentsu trail 'big six' rivals despite ‘sequential improvement’
Publicis leads the pack, while WPP and Dentsu face challenges amid market shifts and client cutbacks.
Campaign Global Forecast Q3 2024: Brands unleash tactical ads
Are reactive ads becoming a bigger part of the marketing mix?
Very demure, very viral: Key brand and creator takeaways
With TikTok's pace of churn, brands and advertisers are forced to trend-jack at the speed of light to avoid irrelevance.
One year of Threads: Where does X's challenger stand among rivals?
Campaign explores how Threads has fared since its record-breaking launch including advantages for users so far and current setbacks for advertisers.
Question of the Week
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How far should staff influence hybrid-working rules?
Campaign asks adland leaders whether a better balance can be struck between flexibility and office presence.
What taboos still remain for brands to bust?
Industry figures tackle Campaign's latest Question of the Week.
Will X's GARM lawsuit stop organisations calling out bad practice online?
Campaign asks adland about the impact on brand safety of the closure of the Global Alliance for Responsible Media.
Why don’t more men attend events focusing on gender equality?
At this year's Cannes Lions festival, attendees noted audiences at gender talks were mostly female.
Media buyers eye new search opportunities in wake of Google antitrust ruling
All eyes are on Google’s next antitrust trial for dominance in ad tech in September.
Tech Fix
Adalytics report finds programmatic ads running next to racist, sexual content
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by digital reporter Brandon Doerrer.
A third of businesses will abandon gen AI projects before 2026, report finds
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by digital reporter Brandon Doerrer.
Google reverses course on cookies, but advertisers are still moving on
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by digital reporter Brandon Doerrer.
Supreme Court: Content moderation on social protected by the First Amendment
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.
Olympics coverage to be narrated by AI
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.
Creative Fix
NYX’s pulled Super Bowl spot leaves questions about what’s acceptable humor
Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.
Usher, Bud Light, Liquid Death: Super Bowl ad mania is in full swing
Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.
Eos reads NSFW DMs in lotion campaign
Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.
Celebrities are a safe bet for the Super Bowl
Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.
Instacart invites employees to log off and take a sick day in new campaign
Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.
Trailblazers
Trailblazers: Brennan Nevada Johnson’s mission to elevate Black technology founders
Johnson founded her own PR agency after realizing her predominantly white employers were ‘failing to tell the stories’ of Black clients.
Trailblazers: How a history of code-switching has helped Kate Wolff steer her agency through several storms
Wolff has a fascinating story and fierce determination to weather any storm that comes her way.
Trailblazers: Lovers Not Haters wants to prove it can do more than multicultural work
Hispanic-owned agency says supplier diversity initiatives limit the work diverse that firms are awarded: ‘Don't call me for Mexican import beer. I can sell Miller Lite too.’
Trailblazers: How Direct Digital Holdings is getting multicultural publishers onto programmatic plans
Mark Walker shares how he’s seeking to make the ad tech supply chain more representative after years of battling exclusion lists.
Trailblazers: Hero Media aims to ‘open up the aperture’ on diverse-owned media
While the powerful Black Lives Matter movement triggered new interest in diverse-owned media, investment remains dramatically disproportionate.
Videos
Marketing lessons from the LGBTQ+ community in Texas
Programming at SXSW avoided wading too deeply into the most hot-button issues facing the LGBTQ+ community.
Campaign US Byte-Sized - Episode 4: How Generative AI is supercharging insights for strategists
Episode 4 of Byte-Size: AI for marketers examines how strategists can mine audience insights faster and more effectively to generate successful outcomes.
Campaign US Byte-Sized - Episode 3: How creatives are adopting generative AI as assistants
Episode 3 of Byte-Sized: AI for marketers examines how creatives are using generative AI to bring their ideas to life faster.
Campaign US Byte-Sized - Episode 2: How generative AI will impact data analytics roles
Episode 2 explores how data and analytics professionals are using generative AI — and how it could transform their roles in the future.
What’s possible with generative AI? Introducing Byte-Sized: AI for Marketers
Campaign US kicks off a video series exploring the implications of generative AI for creatives, strategists and data analysts in advertising and marketing.
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