Campaign Global Forecast Q3 2024: Brands unleash tactical ads
Are reactive ads becoming a bigger part of the marketing mix?
Performance ‘not up to standard’ for some global agency groups as Q3 revenues drop
UK organic growth slows for some of the 'big six' holding companies.
Agencies raise concerns over procurement involvement in pitches
The role of client procurement departments in pitch processes has emerged as a major concern among agencies, according to a survey from the Institute of Practitioners in Advertising.
Facebook UK mobile users climb 22%
The number of Facebook's active monthly mobile users in the UK increased by 22 per cent year on year during June.
Facebook UK mobile users climb 22%
The number of Facebook's active monthly mobile users in the UK increased by 22 per cent year on year during June.
Stephen Haines leaves Facebook UK for global role
Stephen Haines, the UK commercial director at Facebook, is leaving the UK to take a new global role with the social network.
DIRECT: Royal Mail quality mark task moved out of DMA
Royal Mail is moving responsibility for the running of DMARC, its quality mark for direct mail service companies, out of the Direct Marketing Association (DMA).
DIRECT: Bradford & Bingley in pounds 4m flotation DM
Bradford & Bingley, the building society currently demutualising to join the stock market, is mounting a pounds 4m DM initiative to convince members to back the move.
NEW MEDIA: New Media Choice/Have I Got News For You
Marilyn Wicks, Client services director, Propeller Direction
DIRECTWATCH: Rover and Posthouse team up
Rover Group, the car company that is in the process of slashing ’wasteful’ adspend following its sale by BMW, is turning to promotional activity as a more cost-effective way of building awareness and selling cars.
NEW MEDIA: Paddy Power to back gambling site with pounds 3.6m
Paddy Power, Ireland’s largest bookmaker, is pouring pounds 3.6m into marketing its new gambling site, Paddypower.com over the next year.
DIRECT: Orange to target SMEs in mailing
Orange, the mobile phone company bought by France Telecom for pounds 31bn two weeks ago, is launching a DM campaign to increase use by small- to medium-sized businesses.
Home Office backs down in roll row
The government is planning a major U-turn on plans to ban marketing use of the electoral roll, saving the direct marketing industry up to pounds 800m.
UEFA attempts to block Euro 2000 free ticket offers
UEFA, the football governing body behind Euro 2000, is trying to ban advertisers from offering free tickets to Euro 2000 as part of their promotion - claiming it is a trademark infringement.
McDonald’s puts pounds 33m into backing Olympics
McDonald’s has chosen to back the Olympics despite recent scandal associated with the movement, by extending its sponsorship of the Olympic Games until 2004.
DIRECT: BHWG poised for greater focus on creative output
Barraclough Hall Woolston Gray (BHWG), the UK’s third-largest DM agency, is restructuring to place greater emphasis on creative output across DM and e-commerce activity.
NEW MEDIA BRIEFS
ThinkNatural.com, the natural health and beauty site headed by former Carlton Online chief Carol Dukes, has secured pounds 10m in funding. Retail group Kingfisher has increased its investment in the site from pounds 3m to pounds 4.5m, while other investors include Dresdner Kleinwort Benson, Amadeus Partners and Gilde IT Fund.
DIRECT: MyPoints hires Brosse for launch into Europe
MyPoints, the US company that provides loyalty programmes online, is launching a European service based in London, and has appointed David Brosse as its marketing director.
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