Brand news
Yogurt brand Stonyfield wants to take the toxicity out of elections
Stonyfield Organic’s director of PR and consumer engagement shares the inside story of the brand’s Toxic Free Election Challenge.
7UP global brand platform showcases its versatility for alcohol-free cocktails
The campaign was created by VaynerMedia EMEA and the brand platform was made by PR agency Pangolin.
Red Lobster says Cheddar Bay Biscuits can unite the country in spoof political ads
The campaign will run during tonight’s U.S. presidential debate.
PepsiCo revives claymation for latest Brisk Iced Tea campaign
The work stars rapper and singer Doja Cat as a clay, stop-motion animation spokesperson, pointing back to the brand’s work in the ‘90s.
Angela Zepeda to lead marketing at X
The former Hyundai CMO and CCO fills a role left vacant since late 2022.
Watch: Kristen Wiig infiltrates Dunkin’ HQ to pitch herself as spokesperson
The spot is for Dunkin’s coffee milk latte, the Dunkalatte, and sees Wiig dressed as multiple characters trying to convince Dunkin’s marketing team to hire her.
Report: X brings on Targeted Victory for comms support
The consultancy is handling messaging about X’s ban in Brazil, Wired reported.
Unilever poaches Diageo head of media as its global media chief departs
Changes made as FMCG giant in midst of global media review, management restructure and cost-cutting drive.
The Financial Times shows power of trusted journalism in 'Source: FT'
Campaign was created by Orange Panther Collective.
Peroni hires global creative agency
McCann London leads McCann Worldgroup to victory in four-way pitch.
_2.png)
John Lewis Christmas campaign will be three-chapter series
Campaign breaks with tradition of strict secrecy around Christmas ad.
Beaten up referee finds solace in his dog in new work from The Farmer’s Dog
Referee takes a unique perspective to showcase the love dogs and their humans have for each other.
Canva’s new brand platform encourages employees to get creative at work
The campaign, Love Your Work, marks Canva’s move from product education into brand building.
How 10 brands are kicking off football season
This year’s pre-season ads are fueled by humor and fandom.
‘A group of oversharers’: the making of Bodyform’s ‘Never just a period’
Campaign speaks to AMV BBDO's creatives about Bodyform’s latest exploration of menstruation.
_5.png)
KitKat ad features man weighed down with office burdens
Campaign was created by VML.
Barbie launches inclusive brand campaign geared toward parents
The campaign, targeted toward adults with children in their lives, shows Barbie dolls as tools for fueling imagination and confidence.
Chime challenges two-week pay cycle in largest brand campaign to-date
On Labor Day, the mobile banking firm is promoting a product that allows customers to access up to $500 of their paycheck prior to payday.
How content creators can brush up on trademark law to protect their catchphrases
Poaching a catchphrase is not very demure and certainly not very mindful. Here’s how influencers can protect themselves.
Watch: A Fruit by the Foot lasts decades in new brand campaign
The ads are Fruit by the Foot’s first national creative campaign in more than five years.
Watch: PNC Bank advocates for boring financial decision in two new spots
The ads were created by marketing and creative AOR Arnold.
KFC moves Canada president and GM to lead US marketing
Catherine Tan-Gillespie replaces Nick Chavez as chief marketing and chief development officer in the US.
‘Beetlejuice Beetlejuice’ brand partnerships are fueling the Summerween trend
As several brands partner with Warner Bros. Pictures to promote the new film, spooky season is coming earlier.
‘Stories and uncompromising spirit’: Samsung CMO on its Olympics and Paralympics campaign
Samsung worked with Publicis Groupe’s Marcel and Bartle Bogle Hegarty London on the campaign.
_2.png)
Lavazza ad teams up robot with US stars of The Office
The global campaign featuring Steve Carell and John Krasinksi was created in-house.
Fireball warns against making bad bets ahead of football season
The work marks the whisky brand’s first paid campaign on TikTok.
HelloFresh celebrates unique families in global campaign
The push was created in-house.
Kettle Chips owner bags creative agency
The review by Valeo Foods UK kicked off in January.
Watch: Nike’s Winning Isn’t for Everyone follow-up for the Paralympics
The spot, narrated by fencer Bebe Vio, posits that getting the Olympics isn’t the end goal — winning is.
GET YOUR CAMPAIGN DAILY FIX
Don’t miss your daily fix of breaking news, latest work, advice and commentary.
register free
Campaignliveus