Brand news

Hand holding smart phone displaying political content, with table set with Stonyfield products behind

Yogurt brand Stonyfield wants to take the toxicity out of elections

Stonyfield Organic’s director of PR and consumer engagement shares the inside story of the brand’s Toxic Free Election Challenge.

Five cans of 7UP in front of a green background

7UP global brand platform showcases its versatility for alcohol-free cocktails

The campaign was created by VaynerMedia EMEA and the brand platform was made by PR agency Pangolin.

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Red Lobster Cheddar Bay merch

Red Lobster says Cheddar Bay Biscuits can unite the country in spoof political ads

The campaign will run during tonight’s U.S. presidential debate.

Stop motion claymation puppet of Doja Cat drinking a can of Brisk tea

PepsiCo revives claymation for latest Brisk Iced Tea campaign

The work stars rapper and singer Doja Cat as a clay, stop-motion animation spokesperson, pointing back to the brand’s work in the ‘90s.

Headshot of Angela Zepeda

Angela Zepeda to lead marketing at X

The former Hyundai CMO and CCO fills a role left vacant since late 2022.

Kristen Wiig at Dunkin Donuts location

Watch: Kristen Wiig infiltrates Dunkin’ HQ to pitch herself as spokesperson

The spot is for Dunkin’s coffee milk latte, the Dunkalatte, and sees Wiig dressed as multiple characters trying to convince Dunkin’s marketing team to hire her.

Smart phone displaying social media apps

Report: X brings on Targeted Victory for comms support

The consultancy is handling messaging about X’s ban in Brazil, Wired reported.

Isabel Massey on the left and Luis Di Como on the right

Unilever poaches Diageo head of media as its global media chief departs

Changes made as FMCG giant in midst of global media review, management restructure and cost-cutting drive.

The Financial Times: Ad shows a woman in a board room with the text: “Sarah Kelly sways the board.” Underneath, the text says: “Source: FT”.

The Financial Times shows power of trusted journalism in 'Source: FT'

Campaign was created by Orange Panther Collective.

Peroni ad

Peroni hires global creative agency

McCann London leads McCann Worldgroup to victory in four-way pitch.

never knowingly undersold

John Lewis Christmas campaign will be three-chapter series

Campaign breaks with tradition of strict secrecy around Christmas ad.

Screen shot of man on couch with dog from The Farmer’s Dog campaign

Beaten up referee finds solace in his dog in new work from The Farmer’s Dog

Referee takes a unique perspective to showcase the love dogs and their humans have for each other.

A Canva employee stands in front of a screen displaying a team brainstorming board

Canva’s new brand platform encourages employees to get creative at work

The campaign, Love Your Work, marks Canva’s move from product education into brand building.

Aflac, Applebee's, ESPN and DirecTV football season ads

How 10 brands are kicking off football season

This year’s pre-season ads are fueled by humor and fandom.

Bodyform ad

‘A group of oversharers’: the making of Bodyform’s ‘Never just a period’

Campaign speaks to AMV BBDO's creatives about Bodyform’s latest exploration of menstruation.

a man covered in post it notes and office stationery
Girl and her mother play with a Barbie doll

Barbie launches inclusive brand campaign geared toward parents

The campaign, targeted toward adults with children in their lives, shows Barbie dolls as tools for fueling imagination and confidence.

The Chime Vault Truck

Chime challenges two-week pay cycle in largest brand campaign to-date

On Labor Day, the mobile banking firm is promoting a product that allows customers to access up to $500 of their paycheck prior to payday.

Screenshot of Jools Lebron

How content creators can brush up on trademark law to protect their catchphrases

Poaching a catchphrase is not very demure and certainly not very mindful. Here’s how influencers can protect themselves.

Person with pink hair eating Fruit by the Foot

Watch: A Fruit by the Foot lasts decades in new brand campaign

The ads are Fruit by the Foot’s first national creative campaign in more than five years.

Woman using computer at home dinner table

Watch: PNC Bank advocates for boring financial decision in two new spots

The ads were created by marketing and creative AOR Arnold.

Headshot of Catherine Tan-Gillespie

KFC moves Canada president and GM to lead US marketing

Catherine Tan-Gillespie replaces Nick Chavez as chief marketing and chief development officer in the US.

Screenshot from CarMax Beetlejuice ad

‘Beetlejuice Beetlejuice’ brand partnerships are fueling the Summerween trend

As several brands partner with Warner Bros. Pictures to promote the new film, spooky season is coming earlier.

Samsung Paralympics campaign -  Wheelchair Basketball players from Team France share a group selfie after picking up their Samsung Galaxy Z Flip6 Olympic Edition at the Samsung experience pop-up space at the Olympic and Paralympic Village.

‘Stories and uncompromising spirit’: Samsung CMO on its Olympics and Paralympics campaign

Samsung worked with Publicis Groupe’s Marcel and Bartle Bogle Hegarty London on the campaign.

Steve Carell and John Krasinki looking down at Luigi the Lavazza robot

Lavazza ad teams up robot with US stars of The Office

The global campaign featuring Steve Carell and John Krasinksi was created in-house.

Stavros Halkias in Fireball ad

Fireball warns against making bad bets ahead of football season

The work marks the whisky brand’s first paid campaign on TikTok.

HelloFresh ad August 2024
Kettle Chips ad

Kettle Chips owner bags creative agency

The review by Valeo Foods UK kicked off in January.

Bebe Vio in Nike ad

Watch: Nike’s Winning Isn’t for Everyone follow-up for the Paralympics

The spot, narrated by fencer Bebe Vio, posits that getting the Olympics isn’t the end goal — winning is.

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