Content from our thought leader

Will Green

News Editor

Will Green is news editor at Campaign UK

Peroni ad

Peroni hires global creative agency

McCann London leads McCann Worldgroup to victory in four-way pitch.

Finlandia ad

Finlandia Vodka picks ad agency

New work expected early next year.

From left: Camilla Clerke, Nadia Katsiouli and Zoe Hamilton

Ogilvy names global creative lead for Unilever

Clerke will move from Cape Town to London to take up the role.

TimeTo and Cannes Lions

TimeTo launches 'bystander training' for people who witness harassment

The initiative comes after experiences at Cannes, during which people spotted inappropriate behaviour but were unsure how to react.

Hamster playing keyboards

Pringles splits with Grey as it ends 27-year relationship

Kellanova, which owns the brand, launched a creative review earlier this year, resulting in a move away from incumbent agency Grey.

RNIB and MullenLowe campaign in Cannes

RNIB, MullenLowe and Cannes Lions announce new award celebrating alt text

Category will encourage ad industry to write image descriptions for the visually impaired.

Three women playing a board game and drinking tequila cocktails

Jose Cuervo seeks to change image of tequila as party shot

Creature London won Jose Cuervo's creative account in January.

Cannes Lions and TimeTo logos

Cannes Lions and TimeTo create sexual harassment guidelines

The campaign includes OOH created by Lucky Generals and ad space donated by JCDecaux.

Lake Escobosa
A woman sitting on a couch crossing her fingers

Coca-Cola goes for goal with Euros activity celebrating fan rituals

Campaign was developed by WPP's Open X and led by David Madrid.

A man with an armful of boxes on his doorstep

Amazon ad puts the focus on envious CMO

The campaign was created by Anomaly New York.

A family on a beach in matching clothes

Primark launches new branding by VCCP

VCCP landed Primark's creative account last year.

As woman in taekwondo kit being kicked by a cartoon foot

IPC and Adam & Eve/DDB spot seeks to shatter illusions about Paralympic sports

Campaign launch marks 100-day countdown to the Paris 2024 Paralympic Games.

“Feliz St Patrick’s Day” plays on audience expectations

Kahlúa spot challenges Guinness' hold on St Patrick's Day

The campaign was created by Wieden & Kennedy London.

Anthony Freedman and Jono Holt

Otherway acquired by holding company Common Interest

Otherway becomes second agency to join Common Interest, which is on a shopping spree.

Monkey Shoulder cement mixer amid revellers

Monkey Shoulder picks creative agency

Iris has won the US account.

Still from "Birthday" film by VCCP for Cadbury

Cadbury marks birthday with 200 years of history in 60 seconds

'Yours for 200 years' campaign was created by VCCP London.

Sir Martin Sorrell

S4 Capital reports 'difficult' Q3 as headcount drops by 9%

'Continued client caution' hits Q3 results.

Person holding a phone with X logo on it

X global sales and marketing boss steps down

He has been with the company for more than 11 years.

Future of Media Agency Models report

Quarter of brands say their media agency model is 'unfit for future needs'

Similar proportion aims to consolidate media and creative with single partner, WFA and MediaSense research finds.

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free