Creativity news

Child with bandage on ear

How marketers turned Trump’s ear bandage into an anti-gun violence symbol

The Not So Lucky campaign aims to motivate action to prevent gun violence.

Hand holding smart phone displaying political content, with table set with Stonyfield products behind

Yogurt brand Stonyfield wants to take the toxicity out of elections

Stonyfield Organic’s director of PR and consumer engagement shares the inside story of the brand’s Toxic Free Election Challenge.

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Red Lobster Cheddar Bay merch

Red Lobster says Cheddar Bay Biscuits can unite the country in spoof political ads

The campaign will run during tonight’s U.S. presidential debate.

Ventures of Creativity logo

Hakuhodo launches new entity to drive internal startup innovation

Led by Hiroo Takeda, Ventures of Creativity will oversee investment functions and support business incubation by employees across the agency network in Japan and worldwide.

Stop motion claymation puppet of Doja Cat drinking a can of Brisk tea

PepsiCo revives claymation for latest Brisk Iced Tea campaign

The work stars rapper and singer Doja Cat as a clay, stop-motion animation spokesperson, pointing back to the brand’s work in the ‘90s.

Actor playing Leonardo da Vinci for Amazon Business ad
Legal Aid Society ad on MTA subway platform

Legal Aid Society launches Do NYC Justice campaign

EXCLUSIVE: The public service campaign elevates resources available to underserved communities throughout the city.

Kristen Wiig at Dunkin Donuts location

Watch: Kristen Wiig infiltrates Dunkin’ HQ to pitch herself as spokesperson

The spot is for Dunkin’s coffee milk latte, the Dunkalatte, and sees Wiig dressed as multiple characters trying to convince Dunkin’s marketing team to hire her.

Pancho Cassis, Daniel Lobatón, Fernando Musa

David hires Daniel Lobatón as first North America CCO

Lobatón will oversee David’s Miami and New York offices.

Screen shot of man on couch with dog from The Farmer’s Dog campaign

Beaten up referee finds solace in his dog in new work from The Farmer’s Dog

Referee takes a unique perspective to showcase the love dogs and their humans have for each other.

Headshot of Matt Zavala

MSL US names Matt Zavala chief creative officer

Zavala takes over the title from Roya Partovi who departed the agency in June.

Person administering naloxone to person

The Ad Council’s videos simplify life-saving naloxone use for young Americans

It’s been a year since naloxone, which can reverse opioid overdoses, became available over the counter. Still, many consumers don’t know what it does or how to use it.

a man in a helicopter looking at wind turbines
A Canva employee stands in front of a screen displaying a team brainstorming board

Canva’s new brand platform encourages employees to get creative at work

The campaign, Love Your Work, marks Canva’s move from product education into brand building.

Clockwise from top left: Gareth Moss, Richard Denney, Sir John Hegarty, Geli Luna, Regan Warner, Laura Jordan Bambach and Leah Couglan

Are creatives more motivated by awards than money?

Campaign asked experts whether agencies should put cash into rewarding creatives with bonuses or into funding their chances of winning gongs.

Aflac, Applebee's, ESPN and DirecTV football season ads

How 10 brands are kicking off football season

This year’s pre-season ads are fueled by humor and fandom.

Girl and her mother play with a Barbie doll

Barbie launches inclusive brand campaign geared toward parents

The campaign, targeted toward adults with children in their lives, shows Barbie dolls as tools for fueling imagination and confidence.

The Chime Vault Truck

Chime challenges two-week pay cycle in largest brand campaign to-date

On Labor Day, the mobile banking firm is promoting a product that allows customers to access up to $500 of their paycheck prior to payday.

Person with pink hair eating Fruit by the Foot

Watch: A Fruit by the Foot lasts decades in new brand campaign

The ads are Fruit by the Foot’s first national creative campaign in more than five years.

Woman using computer at home dinner table

Watch: PNC Bank advocates for boring financial decision in two new spots

The ads were created by marketing and creative AOR Arnold.

Screenshot from CarMax Beetlejuice ad

‘Beetlejuice Beetlejuice’ brand partnerships are fueling the Summerween trend

As several brands partner with Warner Bros. Pictures to promote the new film, spooky season is coming earlier.

Olympics and Paralympics 2024 round-up

Paralympics 2024 round-up: see ads from Bupa, Nike, Toyota, Apple and more

Campaign takes a look at the ads around the Paralympic Games Paris 2024.

Stavros Halkias in Fireball ad

Fireball warns against making bad bets ahead of football season

The work marks the whisky brand’s first paid campaign on TikTok.

HelloFresh ad August 2024
Kettle Chips ad

Kettle Chips owner bags creative agency

The review by Valeo Foods UK kicked off in January.

Bebe Vio in Nike ad

Watch: Nike’s Winning Isn’t for Everyone follow-up for the Paralympics

The spot, narrated by fencer Bebe Vio, posits that getting the Olympics isn’t the end goal — winning is.

The Athletic's Fall Football out of home ads

The Athletic indulges football fans’ superstitions in fall campaign

Its Superstition Swap campaign asks fans to share their superstitious game day rituals in return for its paywalled NFL season reporting.

CarMax ad for Beetlejuice Beetlejuice film

CarMax becomes BeetleMax in partnership with ‘Beetlejuice Beetlejuice’ film

Warning: Don’t say “BeetleMax” three times in a row.

CGI render of handguns

PSA warns first-time gun owners to secure firearms, prevent violence

The Ad Council and gun violence nonprofit Brady debuted a public service announcement (PSA) that emphasizes the importance of safe firearm storage for first-time gun owners.

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