Creativity news
How marketers turned Trump’s ear bandage into an anti-gun violence symbol
The Not So Lucky campaign aims to motivate action to prevent gun violence.
Yogurt brand Stonyfield wants to take the toxicity out of elections
Stonyfield Organic’s director of PR and consumer engagement shares the inside story of the brand’s Toxic Free Election Challenge.
Red Lobster says Cheddar Bay Biscuits can unite the country in spoof political ads
The campaign will run during tonight’s U.S. presidential debate.
Hakuhodo launches new entity to drive internal startup innovation
Led by Hiroo Takeda, Ventures of Creativity will oversee investment functions and support business incubation by employees across the agency network in Japan and worldwide.
PepsiCo revives claymation for latest Brisk Iced Tea campaign
The work stars rapper and singer Doja Cat as a clay, stop-motion animation spokesperson, pointing back to the brand’s work in the ‘90s.
_1-2.png)
Amazon Business ad helps Leonardo Da Vinci stay on track with his inventions
The campaign was created by Joint.
Legal Aid Society launches Do NYC Justice campaign
EXCLUSIVE: The public service campaign elevates resources available to underserved communities throughout the city.
Watch: Kristen Wiig infiltrates Dunkin’ HQ to pitch herself as spokesperson
The spot is for Dunkin’s coffee milk latte, the Dunkalatte, and sees Wiig dressed as multiple characters trying to convince Dunkin’s marketing team to hire her.
David hires Daniel Lobatón as first North America CCO
Lobatón will oversee David’s Miami and New York offices.
Beaten up referee finds solace in his dog in new work from The Farmer’s Dog
Referee takes a unique perspective to showcase the love dogs and their humans have for each other.
MSL US names Matt Zavala chief creative officer
Zavala takes over the title from Roya Partovi who departed the agency in June.
The Ad Council’s videos simplify life-saving naloxone use for young Americans
It’s been a year since naloxone, which can reverse opioid overdoses, became available over the counter. Still, many consumers don’t know what it does or how to use it.
_2.png)
Hitachi ad teaches action film hero how to save the planet
Campaign was created by Mamapöol.
Canva’s new brand platform encourages employees to get creative at work
The campaign, Love Your Work, marks Canva’s move from product education into brand building.
Are creatives more motivated by awards than money?
Campaign asked experts whether agencies should put cash into rewarding creatives with bonuses or into funding their chances of winning gongs.
How 10 brands are kicking off football season
This year’s pre-season ads are fueled by humor and fandom.
Barbie launches inclusive brand campaign geared toward parents
The campaign, targeted toward adults with children in their lives, shows Barbie dolls as tools for fueling imagination and confidence.
Chime challenges two-week pay cycle in largest brand campaign to-date
On Labor Day, the mobile banking firm is promoting a product that allows customers to access up to $500 of their paycheck prior to payday.
Watch: A Fruit by the Foot lasts decades in new brand campaign
The ads are Fruit by the Foot’s first national creative campaign in more than five years.
Watch: PNC Bank advocates for boring financial decision in two new spots
The ads were created by marketing and creative AOR Arnold.
‘Beetlejuice Beetlejuice’ brand partnerships are fueling the Summerween trend
As several brands partner with Warner Bros. Pictures to promote the new film, spooky season is coming earlier.
Paralympics 2024 round-up: see ads from Bupa, Nike, Toyota, Apple and more
Campaign takes a look at the ads around the Paralympic Games Paris 2024.
Fireball warns against making bad bets ahead of football season
The work marks the whisky brand’s first paid campaign on TikTok.
HelloFresh celebrates unique families in global campaign
The push was created in-house.
Kettle Chips owner bags creative agency
The review by Valeo Foods UK kicked off in January.
Watch: Nike’s Winning Isn’t for Everyone follow-up for the Paralympics
The spot, narrated by fencer Bebe Vio, posits that getting the Olympics isn’t the end goal — winning is.
The Athletic indulges football fans’ superstitions in fall campaign
Its Superstition Swap campaign asks fans to share their superstitious game day rituals in return for its paywalled NFL season reporting.
CarMax becomes BeetleMax in partnership with ‘Beetlejuice Beetlejuice’ film
Warning: Don’t say “BeetleMax” three times in a row.
PSA warns first-time gun owners to secure firearms, prevent violence
The Ad Council and gun violence nonprofit Brady debuted a public service announcement (PSA) that emphasizes the importance of safe firearm storage for first-time gun owners.
GET YOUR CAMPAIGN DAILY FIX
Don’t miss your daily fix of breaking news, latest work, advice and commentary.
register free
Campaignliveus