Are creatives more motivated by awards than money?
Campaign asked experts whether agencies should put cash into rewarding creatives with bonuses or into funding their chances of winning gongs.
Half of global adspend to go to Meta, Amazon and Alphabet by 2028
Trio already has 43.6% share, despite Facebook and Google bans in China.
‘SEAL team mentality’: how holding companies are building an army of global client leaders
Over the past 20 years an increasingly international client base has prompted global agency groups to invest in one of its most senior executive positions – but how exactly does this key role operate?
Welcome to Wrexham (via Patagonia): United Airlines film tracks epic fan journey
Airline unites football, travel and history in Maximum Effort-produced documentary.
Sheba campaign by AMV BBDO shows food is a cat's true desire
The work includes two films, static posters, billboards and digital out-of-home elements.
M&C Saatchi tightens processes to cope with high-level departures amid restructure
Staff resignations have included Steve Martin and Jamie Wynne-Morgan from M&C Saatchi Sport & Entertainment.
M&C Saatchi to consider US acquisitions to bulk up creative network
New leadership team to address group’s underweight presence in world’s biggest ad market.
Lego rolls out overhauled brand identity
Design elements of the rebrand are inspired by comic books.
M&C Saatchi reveals strategy shift after revenues drop
Holding company to target regional clients with more integrated offer.
Iris hires global chief people officer
Benita Meswania joins from We Are Social owner Plus Company.
Restructuring, freelance cuts and AI plans as growth gets harder for agency groups
Last year some global agency groups found the going tougher than expected but others came through and are still on their planned courses.
Samsung live streams in 3D at Piccadilly Lights
Gaming challenge took place on 15 December.
PMG plants flag in the UK with RocketMill acquisition
Deal for 200-strong U.K. digital agency brings PMG to Europe.
Adidas creates clothing for Roblox avatars
Brand launches shops in virtual world and partners with creator Rush Bogin.
YouTube and TikTok lead marketers’ plans for 2024
Migration to digital channels – except X and Snapchat – to continue, Warc finds.
Apple tells children’s story to illustrate new feature
Real user appears in Taika Waititi-directed film.
Uncommon strengthens production line-up with senior hire
Charlie Gatsky Sinclair also promoted to new role.
X-rated Elon Musk burns bridges with concerned advertisers: ‘Go F yourself’
Ad chief Linda Yaccarino attempts to clean up after public tirade.
Friends share joy in Amazon’s Beatles-soundtracked Christmas ad
Gentle in-house spot set to ‘In My Life’ to run in the UK, US and Europe.
Jellyfish founder Rob Pierre steps down after 18 years
‘It’s the right time for me to step away and focus on other ambitions.’
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