Opinion - Media

The anti-social generation

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Investor View: Advertisers should not write off TV just because Wall Street is bearish

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How marketers should navigate a potential TikTok ban

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World building is the future of media and marketing

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Keeping up with AI search, a cookieless future, TikTok and X uncertainty

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The politics behind the US TikTok ban is not what you think

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Want to reach women? Put your brand safety fears aside

Agencies should revisit the recent past as they embrace principal-based buying

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Billionaires and VC funds won’t save the news

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We need adland to band together to rid our media ecosystem of pollution

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A diversified local advertising strategy is table stakes for the 2024 election

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The key to 2024 political ad strategy? Weeding out early voters

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Creative worst practices: What to avoid on TikTok to drive performance

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Sanpo yoshi: transforming media trading with a modern approach

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User-centricity can fix the digital ad ecosystem

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5 ways creative and media agencies can partner better

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'From its launch in 1968, Campaign has been the jewel in Haymarket's crown'

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Advertisers: It’s time to be transparent about labeling paid content

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CRM tips for the holiday season

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Media lessons learned for 2024

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Twitter/X paywall? No one will pay for a town square without value

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50-plus consumers are embracing the flexibility of connected TV

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The creator economy has a role to play in the Hollywood strikes

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It’s time for brands to put news on their ‘learning agendas’

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Studios must do better at promoting shows to diverse audiences

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The upfront that changed everything? Wait until next year.

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Why brands should get into the weeds on cannabis disinformation

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Why brands should make influencers a bigger part of Super Bowl plans

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Brands are on board with CTV advertising. What about consumers?

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The time for older TikTok influencers is now

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The web isn’t growing anymore

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How marketers can engage Black consumers on TikTok

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Why Twitter wants to become WeChat explained

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The future of measurement is here — but don’t expect a silver bullet

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Clearing up confusion about sustainability

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It’s time to reconsider influencer exclusivity demands

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Musk’s Twitter takeover is a real-time case study on the future of social media

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What Netflix can learn from Disney

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Don’t advertise on Netflix ... just yet

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We need a united front to overcome streaming video’s complexities

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Streaming isn’t dying; consumers just know what they want

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Digital media companies: It’s time to reduce your carbon footprint

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The 2022 trends your audience will love

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Will Mexico lead the way in online privacy?

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Four ways to advance inclusive investment — once and for all

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Approaching planning like a GPS

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Live event broadcasting in 2022

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What we learned from a year of working with attention metrics

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Dump Your Demos

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Publishers: it’s on us

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