Media news

Dr Squatch was founded in San Diego in 2013

Dr Squatch appoints media agency

Stagwell agency wins account for men's cosmetics challenger brand.

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As Meta doubles down on AI tools, advertisers give up some control

Meta is investing heavily in AI-powered tools like Advantage+ Shopping, giving advertisers over to more automated decisions on its platform.

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U.S. ad market expected to reach $397 billion in 2024 — but brace for a slowdown

Madison & Wall’s latest ad spend forecast predicts a period of rapid ad spend growth coming to an end this year.

A hairclip with "EBay" on it in glittery red, blue, yellow and green letters.

EBay appoints global media agency

EssenceMediacom was the incumbent.

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CTV outpaces AI on marketers’ list of consumer trends to watch

With time consumers spent streaming increasing 40% in June, the CTV market is set to boom in H2 2024 as marketers invest heavily in performance-driven paid media channels.

Michelin sign.

Michelin appoints media agency to global €80m account

Appointment follows a competitive pitch.

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YouTube expands partnership with Shopify to onboard more brands into its affiliate program

Hoping to enhance its competition with TikTok Shop, the expansion makes it easier for shopping creators to tag brands on videos for fans.

Elon Musk headshot

'We can’t see brands ever returning': agency leaders on advertising with X

Brands including Disney, Apple and Comcast left the platform in November 2023.

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Half of global adspend to go to Meta, Amazon and Alphabet by 2028

Trio already has 43.6% share, despite Facebook and Google bans in China.

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OpenAI inks multi-year deal with Condé Nast

The publisher of prominent titles such as Vogue, GQ, Vanity Fair, The New Yorker, and Condé Nast Traveler aims to leverage AI following the digital media industry’s recent struggles to monetize content, particularly through traditional search.

A close up of a piece of wood, with the text 'August global indie rankings'

The7stars nabs top spot in indie agency league after Oak Furnitureland win

Plus VCCP Media and Infinity Media enter the league.

President Joe Biden speaks to participants of the White House Creator Economy Conference in the Indian Treaty Room in the Eisenhower Executive Office Building

Marketing takeaways from the White House Creator Economy Conference

President Biden invited creators and agency executives to D.C. to discuss the fast-growing industry’s role in the country.

New York Times paper with inserted zine

U.S. Bank and The New York Times honor the anniversary of the Harlem Renaissance with zines

The work pays homage to the cultural and intellectual contributions of Black Americans while shining light on the worsening race wage gap issue.

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TikTok ‘most under reported major channel on Google Analytics’

Social platform’s impression-based success is going under the radar on the most popular analytics platform, leading to missed opportunities for marketers, a new study claims.

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Brand safety tops list of concerns for programmatic advertisers: WARC

The survey of 100 programmatic experts found that verification, viewability and measurement are also among the common worries.

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Social media marketers share what TikTok group chats mean for brands

Social pros explain the dos and don’ts of TikTok group chats.

Headshot of Mike Caprio

Political spend drives CPMs up, challenging advertisers

Price-conscious buyers have a few options to overcome added costs without sacrificing reach, scale or success.

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Study: Political messages are seen as less trustworthy on TikTok

Presidential candidates may have the messaging — and the platform — all wrong, according to new research from AI platform Daivid.

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Sweetfin gives TikTok star Jake Shane his own poke bowl after Sugarfish denies him side of rice

“I got my side of rice…somewhere else,” Shane said.

Lego blocks in black, white, and red overlaid with text saying "August global media agency rankings"

Starcom closes in on rivals at top of league after Lego win

Meanwhile, PHD maintains its lead and Publicis Media wins $429.4m Hershey Foods account.

CEO of social network X, Linda Yaccarino attends the Viva Technology show at Parc des Expositions Porte de Versailles

GARM’s discontinuation ‘sad day for industry,’ brand safety experts say

The Global Alliance for Responsible Media dissolved in the face of a federal antitrust lawsuit from X.

Headshot of Linda Cronin

Monks taps Linda Cronin as EVP and head of media

EXCLUSIVE: Cronin is Monks’ first major hire since, ironically, dropping ‘Media’ from its name in July.

Chief executive officer (CEO) of Twitter Linda Yaccarino

Consultants call GARM antitrust lawsuit ‘disaster’ for X

Elon Musk and Linda Yaccarino have accused members of the Global Alliance for Responsible Media of restricting free speech on X.

Photo of the U.S. Capitol building

Why the Senate passed bills restricting kids’ access to social media

After years of talking about social media’s effects on mental health, lawmakers advanced two bills that would enact restrictions on kids using social media.

Collage of Mike Buckley, Nicki Sprinz, Rick Dodds, Charlotte Hamill, Duncan Meisel, Jennie Mossman, Patrick Garvey, Rania Robinson and Caroline Davison

What do you want from the new B Corp standards?

Standards being revised after Havas agencies stripped of B Corp status.

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The Guardian apologises over ‘watch porn’ ad placed next to child abuse article

The newspaper called the placement of the print ad ‘an oversight’ on its part.

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GroupM wins Robinhood’s US media account

It will serve as paid media AOR for the stock trading app.

Bukayo Saka, Harry Kane and Declan Rice on a bus poster for Chase, the England football team's banking partner.

JCDecaux grows 'above expectations' in H1 2024

UK was the best-performing region.

Haymarket Media Group brands: What Car?, Finance Asia, MyCME and Campaign

Haymarket’s inaugural Global Impact Report reveals sustainability progress

Report makes public the publisher’s advancements since the launch of redefined ESG agenda in 2023.

Three women walking on a beach.

The7stars shoots up league after Freemans win

VaynerMedia moves into second position.

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