Media news
Dr Squatch appoints media agency
Stagwell agency wins account for men's cosmetics challenger brand.
As Meta doubles down on AI tools, advertisers give up some control
Meta is investing heavily in AI-powered tools like Advantage+ Shopping, giving advertisers over to more automated decisions on its platform.
U.S. ad market expected to reach $397 billion in 2024 — but brace for a slowdown
Madison & Wall’s latest ad spend forecast predicts a period of rapid ad spend growth coming to an end this year.
EBay appoints global media agency
EssenceMediacom was the incumbent.
CTV outpaces AI on marketers’ list of consumer trends to watch
With time consumers spent streaming increasing 40% in June, the CTV market is set to boom in H2 2024 as marketers invest heavily in performance-driven paid media channels.
Michelin appoints media agency to global €80m account
Appointment follows a competitive pitch.
YouTube expands partnership with Shopify to onboard more brands into its affiliate program
Hoping to enhance its competition with TikTok Shop, the expansion makes it easier for shopping creators to tag brands on videos for fans.
'We can’t see brands ever returning': agency leaders on advertising with X
Brands including Disney, Apple and Comcast left the platform in November 2023.
Half of global adspend to go to Meta, Amazon and Alphabet by 2028
Trio already has 43.6% share, despite Facebook and Google bans in China.
OpenAI inks multi-year deal with Condé Nast
The publisher of prominent titles such as Vogue, GQ, Vanity Fair, The New Yorker, and Condé Nast Traveler aims to leverage AI following the digital media industry’s recent struggles to monetize content, particularly through traditional search.
The7stars nabs top spot in indie agency league after Oak Furnitureland win
Plus VCCP Media and Infinity Media enter the league.
Marketing takeaways from the White House Creator Economy Conference
President Biden invited creators and agency executives to D.C. to discuss the fast-growing industry’s role in the country.
U.S. Bank and The New York Times honor the anniversary of the Harlem Renaissance with zines
The work pays homage to the cultural and intellectual contributions of Black Americans while shining light on the worsening race wage gap issue.
TikTok ‘most under reported major channel on Google Analytics’
Social platform’s impression-based success is going under the radar on the most popular analytics platform, leading to missed opportunities for marketers, a new study claims.
Brand safety tops list of concerns for programmatic advertisers: WARC
The survey of 100 programmatic experts found that verification, viewability and measurement are also among the common worries.
Social media marketers share what TikTok group chats mean for brands
Social pros explain the dos and don’ts of TikTok group chats.
Political spend drives CPMs up, challenging advertisers
Price-conscious buyers have a few options to overcome added costs without sacrificing reach, scale or success.
Study: Political messages are seen as less trustworthy on TikTok
Presidential candidates may have the messaging — and the platform — all wrong, according to new research from AI platform Daivid.
Sweetfin gives TikTok star Jake Shane his own poke bowl after Sugarfish denies him side of rice
“I got my side of rice…somewhere else,” Shane said.
Starcom closes in on rivals at top of league after Lego win
Meanwhile, PHD maintains its lead and Publicis Media wins $429.4m Hershey Foods account.
GARM’s discontinuation ‘sad day for industry,’ brand safety experts say
The Global Alliance for Responsible Media dissolved in the face of a federal antitrust lawsuit from X.
Monks taps Linda Cronin as EVP and head of media
EXCLUSIVE: Cronin is Monks’ first major hire since, ironically, dropping ‘Media’ from its name in July.
Consultants call GARM antitrust lawsuit ‘disaster’ for X
Elon Musk and Linda Yaccarino have accused members of the Global Alliance for Responsible Media of restricting free speech on X.
Why the Senate passed bills restricting kids’ access to social media
After years of talking about social media’s effects on mental health, lawmakers advanced two bills that would enact restrictions on kids using social media.
What do you want from the new B Corp standards?
Standards being revised after Havas agencies stripped of B Corp status.
The Guardian apologises over ‘watch porn’ ad placed next to child abuse article
The newspaper called the placement of the print ad ‘an oversight’ on its part.
GroupM wins Robinhood’s US media account
It will serve as paid media AOR for the stock trading app.
JCDecaux grows 'above expectations' in H1 2024
UK was the best-performing region.
Haymarket’s inaugural Global Impact Report reveals sustainability progress
Report makes public the publisher’s advancements since the launch of redefined ESG agenda in 2023.
The7stars shoots up league after Freemans win
VaynerMedia moves into second position.
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