Everything you need to know ahead of Google’s antitrust trial
With the fate of the digital advertising industry hanging in the balance, understanding its background and potential consequences is essential.
YouTube expands partnership with Shopify to onboard more brands into its affiliate program
Hoping to enhance its competition with TikTok Shop, the expansion makes it easier for shopping creators to tag brands on videos for fans.
DoubleVerify and IAS accused of running Microsoft, Meta and Disney ads on websites with offensive content
Adalytics report highlights the implications and challenges of using AI-driven brand safety technologies in digital advertising.
Samsung sees spike in sales with Olympics sponsored winners’ selfie moments
With social media amplification of the “victory selfies” on the podium, the phone maker has seen positive consideration for its new foldable phone.
Global gaming market reaches nearly $200bn in annual revenue, but advertisers remain cautious
Latest Global Ad Trends report from WARC Media highlights how the gaming industry is an untapped opportunity for advertisers that can offer full funnel potential.
Netflix revenue grew 17% as hit series Baby Reindeer and Bridgerton attract audiences
With increased new member sign-ups in Q2 2024, the streaming service looks at scaling its ad business and building its own adtech platform.
Meta ‘disappointed’ to pause its AI plans in the EU
By not having access to users’ public data in the EU, Meta said that it would only be able to provide a ‘second-rate experience’ and has therefore delayed the launch of Meta AI in the region.
Reddit launches revamped conversation ads at Cannes 2024
By integrating ads seamlessly into the comment section of Reddit posts, advertisers will be able to reach high-intent and highly engaged users.
Mars launches pet-friendly digital hub with Tripadvisor
With this partnership, the two brands aim to create an online community for pet owners to find travel and accommodation plans suitable for the whole family.
Paypal appoints former Uber Advertising exec to lead new ad business
Other new senior leadership appointments include former Meta head of product to oversee PayPal’s consumer business.
OpenAI strikes deal with Reddit to scrub content for ChatGPT
The language learning model will learn how to stay up-to-date with relevant topics by accessing Reddit’s Data API as part of the partnership.
Google is fully embracing its AI era
Tech giant’s AI model Gemini will soon allow users to interact with it across Gmail and mobile apps, including a live voice chat feature and several multimodal advancements.
The Coca-Cola Company announces 5-year AI partnership with Microsoft
As part of the strategic partnership, the brands will experiment with Microsoft AI technology to develop and implement generative AI use cases.
Advertisers are not fully prepared for the demise of third-party cookies, WARC says
The latest Future of Measurement report reveals that only 2% of advertisers are using a mix of MMM, experiments, and attribution, for measurement.
Roblox to offer in-game programmatic video ad buys via PubMatic tie-up
Partnership will enable more brands to tap into over 71 million daily active users on Roblox, nearly half of which are Gen Z.
Reddit’s first day of IPO ends on a high, but will better monetization equal tougher moderation?
The ‘Front Page of the Internet’ successfully goes public — but can it keep its communities engaged with a greater obligation to ensure brand safety?
Spotify lays off 17% of workforce amid cost-cutting drive
CEO Daniel Ek says cuts will ensure company is “right-sized” for future challenges.
Spotify announced as headline partner for next year’s Podcast Advertising Summit
Goalhanger to record exclusive live podcast during the event .
Global renews exclusive ad sales contract with ITV podcasts
Company to continue representing ITV’s podcast portfolio via DAX.
Former Acast execs launch podcast performance marketing consultancy
Georgie Holt and Christiana Brenton return to the UK for new joint venture.
Campaignliveus