Opinion - Creativity

Chaos partnerships: Liquid Death is proving brand collaborations don’t always have to make sense

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Brands deserve more time from senior agency talent

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Your consumers are smarter than a fifth grader

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What Kamala Harris can teach us about creative partnerships

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Creating an Afrocentrist future for AI

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Your LGBTQ+ marketing lacks intersectionality

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As we head to Cannes, lets not forget the human role in creativity

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The business case for investing in creativity is stronger than ever

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A true union between humans and machines can have a multiplier effect on creativity

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Mark Read: AI doesn’t dilute the business case for creativity, it strengthens it

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What data do advertisers need to spend on LGBTQ+ marketing?

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Defining ‘feminine’ leadership traits is toxic for everyone

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What my Gen Z kids taught me about marketing

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What Swifties can teach CMOs about the internet

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1.8 trillion reasons to care about Black consumers

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Navigating brand values in the face of skepticism

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I’ll take olds over A-holes any day

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Taylor Swift and the power of paradox

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Generative AI is here — but it’s not ready for prime time

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Super Bowl ads are better safe than sorry

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10 questions for the ad industry in 2024

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The most popular creativity technique of all time... doesn't work

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What adland will keep, ditch and start doing in 2024

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Dentsu global CCO: The enduring role of our humanity and creativity

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A fabricated account of how judging the humour category in Cannes could play out

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Here we are now, entertain us

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Unraveling the biases against creativity

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Why can’t climate change be a laughing matter?

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Achieving authenticity with artificial intelligence

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The creator economy has a role to play in the Hollywood strikes

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A new way of thinking: Why brands need the creative fuel of neurodiversity

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From Broadway to business

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We’re having the wrong creative conversation about AI

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How to hire and develop creative stars for your in-house agency

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Cannes 2023: The end of the outrage era

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Cannes 2023: The creative commerce contenders and pretenders

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Cannes Lions 2023: It’s time the industry puts words into action

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Philippe Krakowsky: Great creative will be even more essential as AI develops

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Yannick Bolloré: Inclusive thinking must be at every stage of the process

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John Wren: AI can never replace the genius from great creative

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Hiroshi Igarashi: Our role is to inspire the safe adoption of new creative tech

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Arthur Sadoun: Creativity is more local than ever before

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Mark Read: AI puts creative tools in the hands of millions

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AI: The creative slot machine

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How to give direct feedback without being an A**hole

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Marketers screwed up online advertising. Here’s how we can fix it.

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Busting the myth that remote work doesn't work for creatives

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Three ways brands can eliminate content struggles

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How copywriters can stop worrying and learn to love AI

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Our ads don’t reflect our audience

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