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Opinion - Creativity
Chaos partnerships: Liquid Death is proving brand collaborations don’t always have to make sense
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Brands deserve more time from senior agency talent
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Your consumers are smarter than a fifth grader
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What Kamala Harris can teach us about creative partnerships
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Creating an Afrocentrist future for AI
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Your LGBTQ+ marketing lacks intersectionality
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As we head to Cannes, lets not forget the human role in creativity
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The business case for investing in creativity is stronger than ever
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A true union between humans and machines can have a multiplier effect on creativity
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Mark Read: AI doesn’t dilute the business case for creativity, it strengthens it
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What data do advertisers need to spend on LGBTQ+ marketing?
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Defining ‘feminine’ leadership traits is toxic for everyone
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What my Gen Z kids taught me about marketing
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What Swifties can teach CMOs about the internet
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1.8 trillion reasons to care about Black consumers
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Navigating brand values in the face of skepticism
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I’ll take olds over A-holes any day
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Taylor Swift and the power of paradox
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Generative AI is here — but it’s not ready for prime time
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Super Bowl ads are better safe than sorry
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10 questions for the ad industry in 2024
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The most popular creativity technique of all time... doesn't work
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What adland will keep, ditch and start doing in 2024
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Dentsu global CCO: The enduring role of our humanity and creativity
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A fabricated account of how judging the humour category in Cannes could play out
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Here we are now, entertain us
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Unraveling the biases against creativity
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Why can’t climate change be a laughing matter?
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Achieving authenticity with artificial intelligence
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The creator economy has a role to play in the Hollywood strikes
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A new way of thinking: Why brands need the creative fuel of neurodiversity
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From Broadway to business
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We’re having the wrong creative conversation about AI
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How to hire and develop creative stars for your in-house agency
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Cannes 2023: The end of the outrage era
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Cannes 2023: The creative commerce contenders and pretenders
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Cannes Lions 2023: It’s time the industry puts words into action
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Philippe Krakowsky: Great creative will be even more essential as AI develops
The Knowledge
Yannick Bolloré: Inclusive thinking must be at every stage of the process
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John Wren: AI can never replace the genius from great creative
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Hiroshi Igarashi: Our role is to inspire the safe adoption of new creative tech
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Arthur Sadoun: Creativity is more local than ever before
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Mark Read: AI puts creative tools in the hands of millions
The Knowledge
AI: The creative slot machine
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How to give direct feedback without being an A**hole
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Marketers screwed up online advertising. Here’s how we can fix it.
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Busting the myth that remote work doesn't work for creatives
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Three ways brands can eliminate content struggles
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How copywriters can stop worrying and learn to love AI
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Our ads don’t reflect our audience
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