The Knowledge
How agencies are avoiding costs as pitching becomes more expensive
The average price of pitching has risen by more than 25% for agencies, but as many advertisers continue to avoid offering pitch fees, some shops say a shift away from traditional reviews is the answer to cutting costs.
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WPP and Dentsu trail 'big six' rivals despite ‘sequential improvement’
Publicis leads the pack, while WPP and Dentsu face challenges amid market shifts and client cutbacks.
Campaign Global Forecast Q3 2024: Brands unleash tactical ads
Are reactive ads becoming a bigger part of the marketing mix?
Publicis Media scales the league following Hershey Foods win
Two new agencies enter the rankings this month
Global M&A deals fall 15% in H1 but acquisitions of UK companies rise
The number of completed deals fell from 334 to 283 globally.
The7stars nabs top spot in indie agency league after Oak Furnitureland win
Plus VCCP Media and Infinity Media enter the league.
The waiting game: agency staff churn dips as restructuring hits
Redundancies at agencies and cost-of-living pressures have left staff more nervous of moving companies and bosses wary of making swift hiring decisions.
Starcom closes in on rivals at top of league after Lego win
Meanwhile, PHD maintains its lead and Publicis Media wins $429.4m Hershey Foods account.
Campaign US Salary Survey 2024: What marketing industry employees love — and hate — most about their jobs
Two open-ended survey questions pinpointed several industry-wide pros and cons; marketing leaders share how to expand on the good while addressing the bad head-on.
Campaign US Salary Survey: How marketing salaries differ by position, career focus, years of experience and more
Salary data shows that growth opportunities slow as one advances up the corporate ladder and illuminates where systemic inequities still exist.
Latest articles
The7stars shoots up league after Freemans win
VaynerMedia moves into second position.
Omnicom and Publicis agencies vie for top spots
Mindshare loses $400m Yum! Brands account in China, picked up by Publicis Media.
US media agency rankings: Account losses shake up new-business league
Amidst a series of moves, PHD snatches the top spot.
‘SEAL team mentality’: how holding companies are building an army of global client leaders
Over the past 20 years an increasingly international client base has prompted global agency groups to invest in one of its most senior executive positions – but how exactly does this key role operate?
Horizon Media takes top spot after Paramount Global win
Indie new-business thrives in the US.
US media rankings: Retail win brings OMD to the top
IProspect, which dominated last month’s chart, has dropped to third position.
OMD and Mindshare rise up global media new-business rankings
Wins in the US dominated new-business activity this month.
US media new-biz spotlight: Publicis Media scoops three of five biggest wins
Big wins in the retail space top the charts.
Holding company bosses look to new business to shore up 2024 revenues
WPP and Dentsu’s organic revenues declined, while the other major holding companies achieved growth.
Global indie media rankings: PMG and Cossette Media (+Company) lead Q1 2024 new-biz league
Wins in the US contributed the most to global indie success.
US media rankings: iProspect leads Q1 2024 new-biz league
Fererro and Avis Budget Group pushed iProspect to the top.
Global media rankings: which agencies top Q1 new-biz league?
Wins in China accounted for most new-business activity during the period.
Earnings analysis: AI costs rack up at Alphabet, Amazon, Meta and Microsoft
Big tech firms are on track to significantly increase capital expenditures this year as they invest in computing resources to power AI.
'Devastating': What happens when an agency loses a top client
One in five agencies participating in this year’s School Reports lost one of their biggest-spending clients in 2023 – so how did they cope?
How agencies are modernizing their parental leave policies
Agencies have expanded and evolved their benefits since the early pandemic with extended time off and enhanced offerings.
M&A Watch: H2 2023 sees a significant drop in activity
Marcoms M&A deals were down 39% compared with the second half of 2022.
Agency Performance Review 2024: Structurally sound agencies
Campaign US awarded five agencies that demonstrated a healthy mix of new business and organic growth, diversified services and strong retention of both clients and employees.
Agency Performance Review 2024: Sustainability standouts
Three agencies obtain honorable mentions for keeping sustainability initiatives humming along, but progress on this front took a backseat across U.S. agencies in 2023.
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