Content from our thought leader

Alessandra Scotto di Santolo

Actor playing Leonardo da Vinci for Amazon Business ad

Amazon Business ad helps Leonardo Da Vinci stay on track with his inventions

The campaign was created by Joint.

never knowingly undersold

John Lewis Christmas campaign will be three-chapter series

Campaign breaks with tradition of strict secrecy around Christmas ad.

a man in a helicopter looking at wind turbines

Hitachi ad teaches action film hero how to save the planet

Campaign was created by Mamapöol.

a man covered in post it notes and office stationery

KitKat ad features man weighed down with office burdens

Campaign was created by VML.

Headshots of Harris, Francis, Al-Zaidy, Hipwell, Jones

How far should staff influence hybrid-working rules?

Campaign asks adland leaders whether a better balance can be struck between flexibility and office presence.

an abstract graphic for growth with coloured blocs

WPP and Dentsu trail 'big six' rivals despite ‘sequential improvement’

Publicis leads the pack, while WPP and Dentsu face challenges amid market shifts and client cutbacks.

Steve Carell and John Krasinki looking down at Luigi the Lavazza robot

Lavazza ad teams up robot with US stars of The Office

The global campaign featuring Steve Carell and John Krasinksi was created in-house.

A man wearing a yellow jumper from the cruel pancake/lipton collection

Lipton Ice Tea launches 1990s-inspired fashion collection

The Uniliver/Pepsi-owned brand has teamed up with streetwear brand Cruel Pancake.

a disabled person using the new xbox joystick with their chin

Xbox highlights adaptive gaming tools in social media ad

The campaign was created by McCann London.

a series of slogans to promote the paralympic games

Paralympians challenge perceptions in campaign ahead of Paris Games

Campaign was created by Adam & Eve/DDB.

Graphic showing office buildings, a house and a laptop

Is adland striking the right balance with hybrid-working rules?

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dentsu report cover

Dentsu whistleblower reports more than double amid major reforms

Global Speak Up portal recorded 218 incident reports in 2023.

two parents of a victim of suicide sitting on a bench in the barn where their daughter took her life

Harry and Meghan partner M&C Saatchi on social media harms campaign

M&C Saatchi has been working with the Archewell Foundation for a number of months.

An half empy glass of Heineken is left on a table at a party

Heineken urges socialising over sipping for International Beer Day

The campaign was created by LePub.

a red jelly on a period pad simulating period clots

Bodyform exposes menstrual health gaps in latest campaign by AMV BBDO

'Never just a period' is based on research on perceptions and prejudices about menstrual health.

previous campaigns from Asos

Asos selects creative shop

AAR handled the review.

Robin Clarke photographed with crossed arms against a black wall

M&C Saatchi picks outsider to be global chief executive for Passions and PR arm

Robin Clarke will work closely with Richard Thompson, chair of the specialism.

Ruth Bates

Saatchi & Saatchi appoints first chief data officer

Ruth Bates joins the senior leadership team.

Elliot Lee and Rory Peyton Jones

Saatchi & Saatchi recruits Grand Prix-winning creative duo from McCann

The pair worked on the 'Everyday tactician' campaign.

A BA pilot standing by two actors dressed in period drama costumes sitting on BA chairs

British Airways launches period-drama-style safety video

The film, by Uncommon Creative Studio, features more than 40 British Airways employees.

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