Tech news
‘Apple Intelligence’: 3 things marketers need to know about the latest iPhone launch
Long-feared ‘ad eraser tool’ is rebranded to ‘Distraction Control’ as Apple embraces generative AI with ChatGPT built in.
Angela Zepeda to lead marketing at X
The former Hyundai CMO and CCO fills a role left vacant since late 2022.
Everything you need to know ahead of Google’s antitrust trial
With the fate of the digital advertising industry hanging in the balance, understanding its background and potential consequences is essential.
Report: X brings on Targeted Victory for comms support
The consultancy is handling messaging about X’s ban in Brazil, Wired reported.
X poised to suffer ‘biggest recorded pullback’ from advertisers ever
With brand perception concerns pushing advertisers away from X, YouTube, Netflix and TikTok are among the ad platforms most preferred by consumers and marketers.
As Meta doubles down on AI tools, advertisers give up some control
Meta is investing heavily in AI-powered tools like Advantage+ Shopping, giving advertisers over to more automated decisions on its platform.
The Trade Desk ‘preparing to launch its own smart TV OS’
If the speculation is true, the DSP would be competing with TV giants Roku, Google, Apple and Amazon while opening up more CTV ad opportunities.
Perplexity announces ‘timely’ AI ad features as it looks to challenge Google’s search dominance
Backed by the likes of Jeff Bezos and Nvidia, the AI-powered search engine’s ad platform promises to open new doors for advertisers.
Criteo CEO Megan Clarken to retire
Having joined Criteo in 2019, Clarken will continue to serve as CEO until her successor is named.
CTV outpaces AI on marketers’ list of consumer trends to watch
With time consumers spent streaming increasing 40% in June, the CTV market is set to boom in H2 2024 as marketers invest heavily in performance-driven paid media channels.
YouTube expands partnership with Shopify to onboard more brands into its affiliate program
Hoping to enhance its competition with TikTok Shop, the expansion makes it easier for shopping creators to tag brands on videos for fans.
TikTok ‘most under reported major channel on Google Analytics’
Social platform’s impression-based success is going under the radar on the most popular analytics platform, leading to missed opportunities for marketers, a new study claims.
Brand safety tops list of concerns for programmatic advertisers: WARC
The survey of 100 programmatic experts found that verification, viewability and measurement are also among the common worries.
Grace Francis, Jamie Mancini, Katy Collins launch Wonderful Things
EXCLUSIVE: The indie creative shop will build brand experiences that blend digital and physical spaces.
DoubleVerify and IAS accused of running Microsoft, Meta and Disney ads on websites with offensive content
Adalytics report highlights the implications and challenges of using AI-driven brand safety technologies in digital advertising.
Google and Meta accused of 'secret deal' to target teens with ads
Ads broke Google's own rules against targeting under-18s.
US judge rules that Google acted illegally to monopolise online search
The US Department of Justice initially sued Google in 2020.
Global gaming market reaches nearly $200bn in annual revenue, but advertisers remain cautious
Latest Global Ad Trends report from WARC Media highlights how the gaming industry is an untapped opportunity for advertisers that can offer full funnel potential.
Amazon faces advertising challenges amid weak quarter outlook
Amazon's latest earnings report reveals strong advertising growth, but looming economic concerns and distractions like major global events temper the outlook for the coming quarter.
Outbrain snaps up competitor Teads for $1bn
Agreement follows speculation about deal.
Meta beats Q2 earnings estimates, goes full steam ahead on AI
The tech giant sees a future where all ads created on the platform are assisted by artificial intelligence.
Reddit acquires ad optimization platform Memorable AI
Reddit will absorb Memorable’s automated creative insights into its ad tech stack.
Publicis Groupe to acquire creator marketing agency Influential
The acquisition marks Publicis Groupe’s most significant move into the creator marketing space to date.
Stagwell acquires influencer agency Leaders, adds to PRophet AI suite
The acquisition marks Stagwell’s first venture into the Middle East.
Google on plans to scrap third-party cookie deprecation: “Choice is the best path forward”
Parent Alphabet addressed the news during its Q2 2024 earnings call on Tuesday.
Code and Theory taps Julia LaRose and Christine Clark to lead new production practice
EXCLUSIVE: The practice will use AI to carve out new production processes.
Two agencies, two brands: one similar idea inspired by CrowdStrike failure
After the tech outage, both Rethink and Courage moved quickly to post ads for Decathlon and KitKat respectively.
Comms head Frank Shaw defends Microsoft after CrowdStrike global outage
The tech company found itself in the hot seat alongside CrowdStrike.
Google ‘couldn’t contain collateral damage’: industry reaction to cookies U-turn
Campaign asked for industry reaction to Google's unexpected announcement that it has rescinded plans to deprecate cookies.
Google scraps plans to deprecate third-party cookies in Chrome
After more than four years of trying to build a privacy-safe alternative to cookies, Google will pivot to focusing on “elevating user choice.”
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