Tech
‘Apple Intelligence’: 3 things marketers need to know about the latest iPhone launch
Long-feared ‘ad eraser tool’ is rebranded to ‘Distraction Control’ as Apple embraces generative AI with ChatGPT built in.
Angela Zepeda to lead marketing at X
The former Hyundai CMO and CCO fills a role left vacant since late 2022.
Everything you need to know ahead of Google’s antitrust trial
With the fate of the digital advertising industry hanging in the balance, understanding its background and potential consequences is essential.
Report: X brings on Targeted Victory for comms support
The consultancy is handling messaging about X’s ban in Brazil, Wired reported.
X poised to suffer ‘biggest recorded pullback’ from advertisers ever
With brand perception concerns pushing advertisers away from X, YouTube, Netflix and TikTok are among the ad platforms most preferred
As Meta doubles down on AI tools, advertisers give up some control
Meta is investing heavily in AI-powered tools like Advantage+ Shopping, giving advertisers over to more automated decisions on its platform.
The Trade Desk ‘preparing to launch its own smart TV OS’
If the speculation is true, the DSP would be competing with TV giants Roku, Google, Apple and Amazon while opening
Perplexity announces ‘timely’ AI ad features as it looks to challenge Google’s search dominance
Backed by the likes of Jeff Bezos and Nvidia, the AI-powered search engine’s ad platform promises to open new doors
Criteo CEO Megan Clarken to retire
Having joined Criteo in 2019, Clarken will continue to serve as CEO until her successor is named.
CTV outpaces AI on marketers’ list of consumer trends to watch
With time consumers spent streaming increasing 40% in June, the CTV market is set to boom in H2 2024 as
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