How far should staff influence hybrid-working rules?

Campaign asks adland leaders whether a better balance can be struck between flexibility and office presence.

What taboos still remain for brands to bust?

Industry figures tackle Campaign's latest Question of the Week.

Will X's GARM lawsuit stop organisations calling out bad practice online?

Campaign asks adland about the impact on brand safety of the closure of the Global Alliance for Responsible Media.

Why don’t more men attend events focusing on gender equality?

At this year's Cannes Lions festival, attendees noted audiences at gender talks were mostly female.

Media buyers eye new search opportunities in wake of Google antitrust ruling

All eyes are on Google’s next antitrust trial for dominance in ad tech in September.

No longer 'Just Doing It': Can Nike recapture its magic?

Nike faces a perfect storm of challenges as sales slow and rivals innovate. Can the giant reinvent itself, or is this the start of a long decline?

Big Tech is missing the mark when promoting new AI tools

In the wake of backlash against Google’s Dear Sydney ad, showcasing its Gemini AI tool, experts weigh in on how marketers can get the tone right when marketing AI products.

What do you want from the new B Corp standards?

Standards being revised after Havas agencies stripped of B Corp status.

Will Nike’s Olympics campaign reboot its brand?

Question of the Week: Creatives react to whether Nike’s Winning Isn’t for Everyone campaign is the right message to put it back on the top of the footwear category.

Why the Sphere’s energy usage could pose an issue for its environmentally conscious advertisers

Question of the Week: As the sustainability conversation picks back up, should marketers be held accountable for the energy consumption of new media formats and technologies?

Does adland need to up its game on short-form ads?

Tor Myhren, Film Lions president, told Cannes the industry needs to get better at short ads.

'Wear comfy shoes': What’s your one piece of advice for Cannes freshers?

Help is at hand with these tips and suggestions from a cross-section of Cannes veterans.

Should brands be wary of advertising on TikTok amid rising political disinformation?

As TikTok becomes a social media battleground for political parties, Campaign asks adland if brands should be concerned about their presence on the platform.

Should adland take Mark Read’s deepfake as a wake-up call?

Industry experts call for collaboration and a focus on human relationships amid the rise of deepfake scams and fake information.

Should Apple have apologised for its 'Crush' ad?

Campaign asks adland whether it was necessary for Apple to apologise for its hydraulic press spot.

Creatives defend Apple ad amid backlash

Apple’s latest ad for the new iPad pro has been panned online, but creative leaders don’t all agree with the pile-on.

How transparent should agencies be about whistleblower complaints?

WPP has reported a 64% increase in reports, so is it time for more transparency across adland?

Lessons from 20 years of Dove’s Campaign for Real Beauty

On the 20th anniversary of the iconic campaign, Campaign US asked industry experts why they think the platform continues to endure — especially during a time when inclusion is facing pushback.

Will AI power a reboot of full-service agencies?

Should the ASA have fully overturned its FKA twigs ruling?

Controversy over the watchdog's decision continues.

TikTok is going longform — marketers aren’t

With its reimagined rewards program, TikTok is encouraging creators to monetize with longer videos, something that brands can’t participate in.

Has any good come from the Glasgow Wonka experience?

Following the viral 'Willy's Chocolate Experience' in Glasgow, Campaign asks experiential agencies to reflect on the potential positives of the event.

How Vizio could transform Walmart’s ad business

TV and commerce experts share how the deal creates more opportunities for connected shopping and puts Walmart more squarely in competition with Amazon.

Is Publicis Groupe’s decision to cut back on freelancers a growing trend?

As Publicis reports it has reduced its freelance spend by 27%, Campaign asks if other agencies will follow suit.

Advertisers share hopes and concerns for OpenAI’s Sora

AI experts are lauding it as a breakthrough in text-to-video generation, but there are still pitfalls surrounding copyright infringement and disclosure.

Why Disney, Fox and Warner Bros. Discovery are teaming up on sports — and the challenges they will face

Pooling together resources will allow the companies to more aggressively compete with tech giants, but they risk cannibalizing their own linear businesses.

What more do social media companies need to do to protect younger users?

Campaign asks adland what needs to happen in order to keep young people safe online.

UMG breakup may hamper user engagement on TikTok

We asked the experts: With Universal Music Group’s catalog no longer on TikTok, how might engagement on the platform — and subsequently, ad revenue — be impacted?

What advice would you give to people going through redundancy?

Losing a job is always tough but it can also bring opportunity.

Does adland take staff departures too personally?

Breaking up is hard to do. But sometimes, in this industry at least, it's inevitable.