Marketing takeaways from the White House Creator Economy Conference
President Biden invited creators and agency executives to D.C. to discuss the fast-growing industry’s role in the country.
Movers & Shakers: Reddit, Ancestry, Coca-Cola, Oreo and more
This week’s agency news, people on the move and brand buzz.
Social media marketers share what TikTok group chats mean for brands
Social pros explain the dos and don’ts of TikTok group chats.
Grace Francis, Jamie Mancini, Katy Collins launch Wonderful Things
EXCLUSIVE: The indie creative shop will build brand experiences that blend digital and physical spaces.
Adalytics report finds programmatic ads running next to racist, sexual content
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by digital reporter Brandon Doerrer.
GARM’s discontinuation ‘sad day for industry,’ brand safety experts say
The Global Alliance for Responsible Media dissolved in the face of a federal antitrust lawsuit from X.
Retailers release musicals and recruit influencers for back-to-school ads. Who did it best?
Spots range from 30 seconds to a full five minutes.
Monks taps Linda Cronin as EVP and head of media
EXCLUSIVE: Cronin is Monks’ first major hire since, ironically, dropping ‘Media’ from its name in July.
Consultants call GARM antitrust lawsuit ‘disaster’ for X
Elon Musk and Linda Yaccarino have accused members of the Global Alliance for Responsible Media of restricting free speech on X.
Volkswagen extends global creative contract with DDB
The automaker has unified its Volkswagen brand with Omnicom after handing its media business to PHD in June.
Brands adapt media plans in response to record-setting political ad spend
Politicians are ramping up their digital ad spend, challenging brands to rethink their social marketing strategies.
A third of businesses will abandon gen AI projects before 2026, report finds
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by digital reporter Brandon Doerrer.
Reddit acquires ad optimization platform Memorable AI
Reddit will absorb Memorable’s automated creative insights into its ad tech stack.
Narrative creates Board of Influence to navigate burgeoning creator landscape
EXCLUSIVE: We Are Social’s earned-led subsidiary will appoint new creators annually to serve as a board of directors advising on creator marketing.
WPP automates 3D environment building using Nvidia tech
New Nvidia microservices are expected to automate production steps for WPP creative teams.
Inside the ‘Deadpool & Wolverine’ marketing bonanza
Maximum Effort cofounder George Dewey explains how the agency got brand partnerships to move beyond ‘fourth-wall breaking and dick jokes.’
Google reverses course on cookies, but advertisers are still moving on
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by digital reporter Brandon Doerrer.
Publicis Groupe to acquire creator marketing agency Influential
The acquisition marks Publicis Groupe’s most significant move into the creator marketing space to date.
Stagwell acquires influencer agency Leaders, adds to PRophet AI suite
The acquisition marks Stagwell’s first venture into the Middle East.
Code and Theory taps Julia LaRose and Christine Clark to lead new production practice
EXCLUSIVE: The practice will use AI to carve out new production processes.
Campaignliveus