Latest news
‘Apple Intelligence’: 3 things marketers need to know about the latest iPhone launch
Long-feared ‘ad eraser tool’ is rebranded to ‘Distraction Control’ as Apple embraces generative AI with ChatGPT built in.
How marketers turned Trump’s ear bandage into an anti-gun violence symbol
The Not So Lucky campaign aims to motivate action to prevent gun violence.
Yogurt brand Stonyfield wants to take the toxicity out of elections
Stonyfield Organic’s director of PR and consumer engagement shares the inside story of the brand’s Toxic Free Election Challenge.
7UP global brand platform showcases its versatility for alcohol-free cocktails
The campaign was created by VaynerMedia EMEA and the brand platform was made by PR agency Pangolin.
PHD raids EssenceMediacom for new global chief operating officer
Group M veteran to join competitor group in October.
Golin hires Joseph Leslie for global AI learning and development role
Leslie joins from Publicis Groupe, where he was global learning management system lead.
Red Lobster says Cheddar Bay Biscuits can unite the country in spoof political ads
The campaign will run during tonight’s U.S. presidential debate.
Hakuhodo launches new entity to drive internal startup innovation
Led by Hiroo Takeda, Ventures of Creativity will oversee investment functions and support business incubation by employees across the agency network in Japan and worldwide.
PepsiCo revives claymation for latest Brisk Iced Tea campaign
The work stars rapper and singer Doja Cat as a clay, stop-motion animation spokesperson, pointing back to the brand’s work in the ‘90s.
Agency news
Campaign US 2025 Agency of the Year Awards open for entry
Enter by the standard deadline on November 13.
WPP buys New Commercial Arts as founders hit jackpot again
Estimates suggest agency could be worth as much as £40m upfront in deal to become part of Ogilvy.
Havas Media Network hires Jackie Lyons as first North America chief planning officer
EXCLUSIVE: Lyons previously held the same position at Havas Media UK.
Report: X brings on Targeted Victory for comms support
The consultancy is handling messaging about X’s ban in Brazil, Wired reported.
David hires Daniel Lobatón as first North America CCO
Lobatón will oversee David’s Miami and New York offices.
Brand news
Angela Zepeda to lead marketing at X
The former Hyundai CMO and CCO fills a role left vacant since late 2022.
Watch: Kristen Wiig infiltrates Dunkin’ HQ to pitch herself as spokesperson
The spot is for Dunkin’s coffee milk latte, the Dunkalatte, and sees Wiig dressed as multiple characters trying to convince Dunkin’s marketing team to hire her.
Unilever poaches Diageo head of media as its global media chief departs
Changes made as FMCG giant in midst of global media review, management restructure and cost-cutting drive.
The Financial Times shows power of trusted journalism in 'Source: FT'
Campaign was created by Orange Panther Collective.
Peroni hires global creative agency
McCann London leads McCann Worldgroup to victory in four-way pitch.
Creative news
Legal Aid Society launches Do NYC Justice campaign
EXCLUSIVE: The public service campaign elevates resources available to underserved communities throughout the city.
Beaten up referee finds solace in his dog in new work from The Farmer’s Dog
Referee takes a unique perspective to showcase the love dogs and their humans have for each other.
MSL US names Matt Zavala chief creative officer
Zavala takes over the title from Roya Partovi who departed the agency in June.
The Ad Council’s videos simplify life-saving naloxone use for young Americans
It’s been a year since naloxone, which can reverse opioid overdoses, became available over the counter. Still, many consumers don’t know what it does or how to use it.
Canva’s new brand platform encourages employees to get creative at work
The campaign, Love Your Work, marks Canva’s move from product education into brand building.
Media news
Dr Squatch appoints media agency
Stagwell agency wins account for men's cosmetics challenger brand.
As Meta doubles down on AI tools, advertisers give up some control
Meta is investing heavily in AI-powered tools like Advantage+ Shopping, giving advertisers over to more automated decisions on its platform.
U.S. ad market expected to reach $397 billion in 2024 — but brace for a slowdown
Madison & Wall’s latest ad spend forecast predicts a period of rapid ad spend growth coming to an end this year.
EBay appoints global media agency
EssenceMediacom was the incumbent.
CTV outpaces AI on marketers’ list of consumer trends to watch
With time consumers spent streaming increasing 40% in June, the CTV market is set to boom in H2 2024 as marketers invest heavily in performance-driven paid media channels.
Michelin appoints media agency to global €80m account
Appointment follows a competitive pitch.
YouTube expands partnership with Shopify to onboard more brands into its affiliate program
Hoping to enhance its competition with TikTok Shop, the expansion makes it easier for shopping creators to tag brands on videos for fans.
'We can’t see brands ever returning': agency leaders on advertising with X
Brands including Disney, Apple and Comcast left the platform in November 2023.
Half of global adspend to go to Meta, Amazon and Alphabet by 2028
Trio already has 43.6% share, despite Facebook and Google bans in China.
OpenAI inks multi-year deal with Condé Nast
The publisher of prominent titles such as Vogue, GQ, Vanity Fair, The New Yorker, and Condé Nast Traveler aims to leverage AI following the digital media industry’s recent struggles to monetize content, particularly through traditional search.
Tech news
Everything you need to know ahead of Google’s antitrust trial
With the fate of the digital advertising industry hanging in the balance, understanding its background and potential consequences is essential.
X poised to suffer ‘biggest recorded pullback’ from advertisers ever
With brand perception concerns pushing advertisers away from X, YouTube, Netflix and TikTok are among the ad platforms most preferred by consumers and marketers.
The Trade Desk ‘preparing to launch its own smart TV OS’
If the speculation is true, the DSP would be competing with TV giants Roku, Google, Apple and Amazon while opening up more CTV ad opportunities.
Perplexity announces ‘timely’ AI ad features as it looks to challenge Google’s search dominance
Backed by the likes of Jeff Bezos and Nvidia, the AI-powered search engine’s ad platform promises to open new doors for advertisers.
Criteo CEO Megan Clarken to retire
Having joined Criteo in 2019, Clarken will continue to serve as CEO until her successor is named.
TikTok ‘most under reported major channel on Google Analytics’
Social platform’s impression-based success is going under the radar on the most popular analytics platform, leading to missed opportunities for marketers, a new study claims.
Brand safety tops list of concerns for programmatic advertisers: WARC
The survey of 100 programmatic experts found that verification, viewability and measurement are also among the common worries.
Grace Francis, Jamie Mancini, Katy Collins launch Wonderful Things
EXCLUSIVE: The indie creative shop will build brand experiences that blend digital and physical spaces.
DoubleVerify and IAS accused of running Microsoft, Meta and Disney ads on websites with offensive content
Adalytics report highlights the implications and challenges of using AI-driven brand safety technologies in digital advertising.
Adalytics report finds programmatic ads running next to racist, sexual content
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by digital reporter Brandon Doerrer.
Movers & Shakers
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Movers & Shakers: Starbucks, Keurig, Tombras and more
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Movers & Shakers: Reddit, Ancestry, Coca-Cola, Oreo and more
This week’s agency news, people on the move and brand buzz.
Movers & Shakers: Havas, Autodesk, New York Times and more
This week’s agency news, people on the move and brand buzz.
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