The Trade Desk ‘preparing to launch its own smart TV OS’

If the speculation is true, the DSP would be competing with TV giants Roku, Google, Apple and Amazon while opening up more CTV ad opportunities.

by Joseph Arthur

You've read your 1 free article this month.

Take advantage of everything Campaign US has to offer.

CREATE YOUR FREE ACCOUNT FOR AN ADDITIONAL ARTICLE

REGISTRATION INCLUDES:

Campaign US newsletters with must-read stories sent right to you.  You'll also unlock limited access to valuable resources like articles, webinars, podcasts and videos on Campaignlive.com.  Level up your marketing game - sign up today!

GET STARTED

Sign in

Trouble signing in?

Reset password: Click here

Become a member

From $219 a year

  • Full access to campaignlive.com
  • Exclusive event discounts
  • Plus lots more...

Choose a package

Custom Pricing for Group Subscriptions

  • Get company-wide access for your team, department or entire organization.

Contact Us for Rates

Need to activate  your membership?