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Opinion - Brand
Starbucks still needs a CMO
The Information
Chaos partnerships: Liquid Death is proving brand collaborations don’t always have to make sense
The Information
Paralympics brand advertising that struck gold
The Information
Your consumers are smarter than a fifth grader
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How brands can avoid getting ghosted by creators
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Jumping on social media bandwagons creates brand burnout
The Information
The summer of the slow burn artist
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How brands’ athlete-centered Olympic campaigns placed with Gen Z
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To break the glass ceiling, Kamala Harris must unite a fractured nation
The Information
We need more beacon brands
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Nike’s Olympic campaign isn’t for everyone… and that’s OK
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It’s a ‘brat’ summer and brands are trying to crash the party
The Information
Why Paris won’t win gold in destination branding
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3 brands doing gold-medal marketing ahead of the Paris Olympics
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The election season will affect consumer sentiment — don’t ignore it
Can Brat energy save branding?
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Design’s impact on word of mouth marketing in the era of TikTok Shop
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Beyond representation: Achieving resonance and relevance
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Embracing a noble brand purpose in today’s divisive culture
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Your LGBTQ+ marketing lacks intersectionality
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Why Cannes Lions is taking sport seriously
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IRL shopping needs a Gen Z update
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Fast fashion brands have an identity problem
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What data do advertisers need to spend on LGBTQ+ marketing?
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Pride 2024: A call for more courageous allies
The Information
How Stephen King changed advertising forever
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Why brands could take a leaf out of the Baby Reindeer playbook
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Bumble’s crisis apology is textbook, but it may not be enough
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Sports marketing has lost its authenticity
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Met Gala recap: Gen Z’s thoughts on fashion’s biggest night
When it comes to festivals, it's time to microdose
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Beyoncé's country pivot and lessons in fearless marketing
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Want to be funny on social media? Don’t appropriate culture
How emerging tech can reshape and humanize fast food
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Can a brand be bullied and should it care?
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What are ChatGPT, Copilot and Gemini saying about your brand?
The Information
To reach young girls, brands need to do more than femvertise
The Information
1.8 trillion reasons to care about Black consumers
The Information
Embrace the ‘dazzle strategy’: How to combat advertising’s creativity crisis
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ROI romance: why it’s time for CMOs and CFOs to rekindle their relationship
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Marketers shouldn’t fear the accountability brought by data
The Information
When it comes to gaming, go big and go indie
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How the 'humancore' trend on TikTok made me reimagine the role of AI
The Information
Moving beyond one-dimensional multicultural representation
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Brands are failing Gen Alpha. How can they do better?
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Why a bagel shop’s brand partnerships keep going viral
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Dear brands: Stop stereotyping Black agencies
To create community, brands need to foster agency
The Information
How AI can avoid the Super Bowl curse
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Should brands ‘stay out of politics’? Not if you’re Ben & Jerry’s
The Information
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