Opinions and thought leadership
Starbucks still needs a CMO
Here’s why the role is essential at every organization.
Chaos partnerships: Liquid Death is proving brand collaborations don’t always have to make sense
Chaos partnerships aren’t new, but they can be extremely effective. Here’s how, via Good Relations’ Toby Leston.
Paralympics brand advertising that struck gold
Growing interest and viewership of the Paralympics opens the potential for sponsors to reach a valuable global audience.
Equality for all: The 4A's commitment to save DE&I
Equity efforts need a strong commitment from leadership and sustained, outcome-driven investments to succeed.
Brands deserve more time from senior agency talent
Here’s how to give it.
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'Definitely maybe' Ticketmaster needs an experience strategy
Navigating the chaotic world of online ticket sales reveals the glaring need for a better experience strategy.
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Why brands need to stop talking about ‘overcoming’ disabilities
As the Paralympic Games unfold, brands are redefining their messaging to showcase Paralympians as elite athletes, not just participants.
The anti-social generation
How Gen Z is changing the social media industry as net natives and natural lurkers.
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Yes, she can: brand lessons from the Democratic National Convention
The convention used powerful marketing, celebrity endorsements and a clear message to boost Kamala Harris’s campaign and close the gap with Donald Trump in the polls.
Investor View: Advertisers should not write off TV just because Wall Street is bearish
The US TV market is suffering from structural stress but the European market is different.
Modern brand
Your consumers are smarter than a fifth grader
So treat them like it.
How brands can avoid getting ghosted by creators
Brands must understand creator priorities and commit to a collaboration that ensures those needs are met and respected throughout.
Jumping on social media bandwagons creates brand burnout
Brands that consistently latch on to the ever-redundant churn of marketing trends appear inconsistent to consumers, Compass’ Danielle Paz argues.
Provocative Minds
The NFL sends a message of unity in This Is Football Country campaign
The work, which kicks off the 2024-2025 season, plays up the NFL’s international reach.
Hinge turns match stories into BookTok-worthy romances
The work tapped six contemporary writers to capture the stories of couples who found each other on the app.
From ‘Box Man’ to Megan Thee Stallion: Lessons from the first Prime Day launch
Why a silly, animated spot of dancing boxes taught me a lot of what I know about creating work that achieves audacious brand goals.
People and Culture
Advertising has an advertising problem
Recruiting the next wave of creative talent in the age of AI.
The strategic advantage of disability-inclusive advertising
Representation matters on more than an ethical level: it matters on a strategic level, too.
Coming out to my friend taught me about resistance and change
VaynerMedia's Kelly Roxanne reflects on how trying to change a friend's views on the LGBTQIA+ community taught her how to deal with demanding clients.
Media
How marketers should navigate a potential TikTok ban
Brands need a diversified approach that emphasizes quality and reliability.
World building is the future of media and marketing
Marketing and media must modernize to achieve enduring growth.
Keeping up with AI search, a cookieless future, TikTok and X uncertainty
Amid digital disruption and AI automation and insights, don't lose sight of three marketing basics: experimentation, research and audience-based planning.
Technology
GARM vs X: A case of good cause, bad execution
Darren Woolley highlights the complexities of brand safety in the wake of GARM's dissolution.
5 lessons I learned leading AI adoption and implementation strategy
MikeWorldWide’s Clayton Durant on turning AI doubters into believers.
Google’s cookie reversal underscores its monopoly power
The tech giant has once again changed the course of an entire industry with a unilateral decision; regulators should take note.
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