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Bailey Calfee

Premium Reporter

Bailey Calfee is a Premium Reporter at Campaign US covering all things advertising and marketing for the The Knowledge tier. Prior to Campaign US, she worked in lifestyle media as a writer for NYLON and an editor for Shape, covering pop culture, wellness and beauty with a focus on diversity and inclusive representation.

Find more of Bailey's articles here.

The Lowe's logo is displayed on the front of the store

As companies pull back on DE&I, their brands will suffer

Several brands have publicly abandoned DE&I efforts. Marketers warn these decisions will negatively impact their businesses in the short and long term.

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Headshot of Angela Zepeda

Angela Zepeda to lead marketing at X

The former Hyundai CMO and CCO fills a role left vacant since late 2022.

Headshot of Jackie Lyons

Havas Media Network hires Jackie Lyons as first North America chief planning officer

EXCLUSIVE: Lyons previously held the same position at Havas Media UK.

Kristen Wiig at Dunkin Donuts location

Watch: Kristen Wiig infiltrates Dunkin’ HQ to pitch herself as spokesperson

The spot is for Dunkin’s coffee milk latte, the Dunkalatte, and sees Wiig dressed as multiple characters trying to convince Dunkin’s marketing team to hire her.

Pancho Cassis, Daniel Lobatón, Fernando Musa

David hires Daniel Lobatón as first North America CCO

Lobatón will oversee David’s Miami and New York offices.

Campaign US Movers and Shakers wordmark

Movers & Shakers: Amazon, Dentsu, Maybelline and more

This week’s agency news, people on the move and brand buzz.

A Canva employee stands in front of a screen displaying a team brainstorming board

Canva’s new brand platform encourages employees to get creative at work

The campaign, Love Your Work, marks Canva’s move from product education into brand building.

Aflac, Applebee's, ESPN and DirecTV football season ads

How 10 brands are kicking off football season

This year’s pre-season ads are fueled by humor and fandom.

Girl and her mother play with a Barbie doll

Barbie launches inclusive brand campaign geared toward parents

The campaign, targeted toward adults with children in their lives, shows Barbie dolls as tools for fueling imagination and confidence.

Person with pink hair eating Fruit by the Foot

Watch: A Fruit by the Foot lasts decades in new brand campaign

The ads are Fruit by the Foot’s first national creative campaign in more than five years.

Woman using computer at home dinner table

Watch: PNC Bank advocates for boring financial decision in two new spots

The ads were created by marketing and creative AOR Arnold.

Campaign US Movers and Shakers wordmark

Movers & Shakers: Behr, General Mills, PepsiCo and more

This week’s agency news, people on the move and brand buzz.

Screenshot from CarMax Beetlejuice ad

‘Beetlejuice Beetlejuice’ brand partnerships are fueling the Summerween trend

As several brands partner with Warner Bros. Pictures to promote the new film, spooky season is coming earlier.

Zach Hilder, Emily Connelly, Carl Mueller and Lauren Smith

72andSunny LA promotes Emily Connelly to MD, reveals new exec team

EXCLUSIVE: Connelly joins executive creative directors Lauren Smith and Zach Hilder and executive strategy director Carl Mueller to round out the leadership team.

Bebe Vio in Nike ad

Watch: Nike’s Winning Isn’t for Everyone follow-up for the Paralympics

The spot, narrated by fencer Bebe Vio, posits that getting the Olympics isn’t the end goal — winning is.

The Athletic's Fall Football out of home ads

The Athletic indulges football fans’ superstitions in fall campaign

Its Superstition Swap campaign asks fans to share their superstitious game day rituals in return for its paywalled NFL season reporting.

CarMax ad for Beetlejuice Beetlejuice film

CarMax becomes BeetleMax in partnership with ‘Beetlejuice Beetlejuice’ film

Warning: Don’t say “BeetleMax” three times in a row.

Chace Crawford in Apex Legends ad

Watch: Chace Crawford stars as in-game character in EA’s Apex Legends campaign

The work, created by Battery, is the latest installment of the brand’s Run-It-Backs campaign.

Advertising Hall of Achievement wordmark next to headshots of the 2024 class

AAF unveils 2024 Advertising Hall of Achievement inductees

EXCLUSIVE: Issa Rae was also announced as the second annual recipient of the Cultural Force Award.

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