As companies pull back on DE&I, their brands will suffer
Several brands have publicly abandoned DE&I efforts. Marketers warn these decisions will negatively impact their businesses in the short and long term.
Angela Zepeda to lead marketing at X
The former Hyundai CMO and CCO fills a role left vacant since late 2022.
Havas Media Network hires Jackie Lyons as first North America chief planning officer
EXCLUSIVE: Lyons previously held the same position at Havas Media UK.
Watch: Kristen Wiig infiltrates Dunkin’ HQ to pitch herself as spokesperson
The spot is for Dunkin’s coffee milk latte, the Dunkalatte, and sees Wiig dressed as multiple characters trying to convince Dunkin’s marketing team to hire her.
David hires Daniel Lobatón as first North America CCO
Lobatón will oversee David’s Miami and New York offices.
Movers & Shakers: Amazon, Dentsu, Maybelline and more
This week’s agency news, people on the move and brand buzz.
Canva’s new brand platform encourages employees to get creative at work
The campaign, Love Your Work, marks Canva’s move from product education into brand building.
How 10 brands are kicking off football season
This year’s pre-season ads are fueled by humor and fandom.
Barbie launches inclusive brand campaign geared toward parents
The campaign, targeted toward adults with children in their lives, shows Barbie dolls as tools for fueling imagination and confidence.
Watch: A Fruit by the Foot lasts decades in new brand campaign
The ads are Fruit by the Foot’s first national creative campaign in more than five years.
Watch: PNC Bank advocates for boring financial decision in two new spots
The ads were created by marketing and creative AOR Arnold.
Movers & Shakers: Behr, General Mills, PepsiCo and more
This week’s agency news, people on the move and brand buzz.
‘Beetlejuice Beetlejuice’ brand partnerships are fueling the Summerween trend
As several brands partner with Warner Bros. Pictures to promote the new film, spooky season is coming earlier.
72andSunny LA promotes Emily Connelly to MD, reveals new exec team
EXCLUSIVE: Connelly joins executive creative directors Lauren Smith and Zach Hilder and executive strategy director Carl Mueller to round out the leadership team.
Watch: Nike’s Winning Isn’t for Everyone follow-up for the Paralympics
The spot, narrated by fencer Bebe Vio, posits that getting the Olympics isn’t the end goal — winning is.
The Athletic indulges football fans’ superstitions in fall campaign
Its Superstition Swap campaign asks fans to share their superstitious game day rituals in return for its paywalled NFL season reporting.
CarMax becomes BeetleMax in partnership with ‘Beetlejuice Beetlejuice’ film
Warning: Don’t say “BeetleMax” three times in a row.
Watch: Chace Crawford stars as in-game character in EA’s Apex Legends campaign
The work, created by Battery, is the latest installment of the brand’s Run-It-Backs campaign.
AAF unveils 2024 Advertising Hall of Achievement inductees
EXCLUSIVE: Issa Rae was also announced as the second annual recipient of the Cultural Force Award.
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