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Opinion - Technology
GARM vs X: A case of good cause, bad execution
The Information
5 lessons I learned leading AI adoption and implementation strategy
The Information
Google’s cookie reversal underscores its monopoly power
The Information
AI can transform your marketing — but only if you address the real issues first
The Information
Embracing change: Agencies and adaptation in the age of AI
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Google says ‘informed choice’ is the future and we are holding them to it
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Beyond the gimmick: life as a Gen AI creative director
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Creating an Afrocentrist future for AI
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How AI will transform agency pricing — and what they can do about it
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How AI paired with personal taste will democratize creativity
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Keeping up with AI search, a cookieless future, TikTok and X uncertainty
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Banning TikTok won’t save democracy
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What are ChatGPT, Copilot and Gemini saying about your brand?
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How to avoid shiny object syndrome
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Generative AI won’t help LGBTQ+ representation
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Apple Vision Pro is making headlines, but may be a premature choice for brands
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Generative AI is here — but it’s not ready for prime time
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3 ways to protect the Black community from AI
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Unbiasing brand safety
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Does your performance still rely on third-party cookies? It’s time to find out.
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From pokes to profit: how Facebook transformed social media marketing
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Emerging tech’s exclusivity is a warning sign for AI
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CES 2024: The beginning of a beautiful relationship between humans and machines
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How to jump off the cookie cliff without a serviceable parachute next year
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Behavior as a prompt: Why AI’s ability to anticipate will change business forever
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User-centricity can fix the digital ad ecosystem
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How to spot deepfakes as the 2024 election approaches
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AI may be the future, but it’s winding back the clock on beauty and self-esteem
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Adland can no longer rely on ‘tech factor’ to boost spend
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Achieving authenticity with artificial intelligence
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DE&I in the age of AI
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Elon Musk may be toxic, but he might not be crazy
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The new era of social influence: Content beyond human capabilities
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The ad tech industry is missing the point: Everyone loves free stuff
The Information
Maximizing success on Amazon Prime Day
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Could we put the AI genie back in the bottle?
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How marketers can scale the future with generative AI
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We can design ad tech to be more sustainable now
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How brands are writing a new playbook for a new era
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Consumer privacy can’t be divisive, because it’s table stakes
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Building a more inclusive world in the metaverse? It all starts with creators
The Information
Why Twitter wants to become WeChat explained
The Information
How AI is disrupting the creative industries
The Information
The future of measurement is here — but don’t expect a silver bullet
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Are virtual goods the next big category for brands?
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The dangerous dance between data and creativity
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What winter? Big brands are diving into warm Web3 waters
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What I learned leaving the agency world for tech
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The AI Bill of Rights is Toothless Tiger
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Elon’s $44 billion bet on Web3
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