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Opinion - Technology
GARM vs X: A case of good cause, bad execution
The Information
5 lessons I learned leading AI adoption and implementation strategy
The Information
Google’s cookie reversal underscores its monopoly power
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AI can transform your marketing — but only if you address the real issues first
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Embracing change: Agencies and adaptation in the age of AI
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Google says ‘informed choice’ is the future and we are holding them to it
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Beyond the gimmick: life as a Gen AI creative director
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Creating an Afrocentrist future for AI
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How AI will transform agency pricing — and what they can do about it
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How AI paired with personal taste will democratize creativity
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Keeping up with AI search, a cookieless future, TikTok and X uncertainty
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Banning TikTok won’t save democracy
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What are ChatGPT, Copilot and Gemini saying about your brand?
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How to avoid shiny object syndrome
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Generative AI won’t help LGBTQ+ representation
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Apple Vision Pro is making headlines, but may be a premature choice for brands
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Generative AI is here — but it’s not ready for prime time
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3 ways to protect the Black community from AI
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Unbiasing brand safety
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Does your performance still rely on third-party cookies? It’s time to find out.
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From pokes to profit: how Facebook transformed social media marketing
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Emerging tech’s exclusivity is a warning sign for AI
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CES 2024: The beginning of a beautiful relationship between humans and machines
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How to jump off the cookie cliff without a serviceable parachute next year
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Behavior as a prompt: Why AI’s ability to anticipate will change business forever
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User-centricity can fix the digital ad ecosystem
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How to spot deepfakes as the 2024 election approaches
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AI may be the future, but it’s winding back the clock on beauty and self-esteem
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Adland can no longer rely on ‘tech factor’ to boost spend
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Achieving authenticity with artificial intelligence
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DE&I in the age of AI
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Elon Musk may be toxic, but he might not be crazy
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The new era of social influence: Content beyond human capabilities
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The ad tech industry is missing the point: Everyone loves free stuff
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Maximizing success on Amazon Prime Day
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Could we put the AI genie back in the bottle?
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How marketers can scale the future with generative AI
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We can design ad tech to be more sustainable now
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How brands are writing a new playbook for a new era
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Consumer privacy can’t be divisive, because it’s table stakes
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Building a more inclusive world in the metaverse? It all starts with creators
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Why Twitter wants to become WeChat explained
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How AI is disrupting the creative industries
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The future of measurement is here — but don’t expect a silver bullet
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Are virtual goods the next big category for brands?
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The dangerous dance between data and creativity
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What winter? Big brands are diving into warm Web3 waters
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What I learned leaving the agency world for tech
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The AI Bill of Rights is Toothless Tiger
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Elon’s $44 billion bet on Web3
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