The Information

Clockwise from top left: Venya Wijegoonewardene, James Murphy, Victoria Willis and Tom McGirr.

Movers and Shakers: VML, Ogilvy, Rapp, Spark Foundry, NCA, Unilever, British Airways, Pablo and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

Ameera Lee of Team Australia at the Paris 2024 Summer Paralympic Games

Beyond the Paralympics: The business case for disability representation

A pattern exists of brands targeting the disabled community during the Paralympics, but ignoring the community afterwards. Campaign explores what it will take for disability inclusion to become a constant in advertising rather than just seasonal. https://www.campaignasia.com/article/beyond-the-paralympics-the-business-case-for-disability-representation/498231

The Apple Intelligence logo is seen on an iPhone

‘Apple Intelligence’: 3 things marketers need to know about the latest iPhone launch

Long-feared ‘ad eraser tool’ is rebranded to ‘Distraction Control’ as Apple embraces generative AI with ChatGPT built in.

Child with bandage on ear

How marketers turned Trump’s ear bandage into an anti-gun violence symbol

The Not So Lucky campaign aims to motivate action to prevent gun violence.

Hand holding smart phone displaying political content, with table set with Stonyfield products behind

Yogurt brand Stonyfield wants to take the toxicity out of elections

Stonyfield Organic’s director of PR and consumer engagement shares the inside story of the brand’s Toxic Free Election Challenge.

The Lowe's logo is displayed on the front of the store

As companies pull back on DE&I, their brands will suffer

Several brands have publicly abandoned DE&I efforts. Marketers warn these decisions will negatively impact their businesses in the short and long term.

Starbucks storefront with people sitting down inside

Starbucks still needs a CMO

Here’s why the role is essential at every organization.

Campaign Chemistry with Rachel Delphin of Twitch

Campaign Chemistry: Twitch CMO Rachel Delphin

Delphin discusses how Twitch leverages creators in its marketing and teases brand presences at TwitchCon.

EJ Galang and Katrina Encanto

Pablo poaches executive creative directors from 180

Creative duo has worked together for more than a decade.

Image of Adam Shepherd

Adland is underestimating its podcast spending

Woolly digital boundaries mean the industry may be bigger than we think.

Latest articles

Vincent Rebeix will be leaving PHD rival after 16 years.

PHD raids EssenceMediacom for new global chief operating officer

Group M veteran to join competitor group in October.

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Headshot of Joseph Leslie

Golin hires Joseph Leslie for global AI learning and development role

Leslie joins from Publicis Groupe, where he was global learning management system lead.

Red Lobster Cheddar Bay merch

Red Lobster says Cheddar Bay Biscuits can unite the country in spoof political ads

The campaign will run during tonight’s U.S. presidential debate.

Ventures of Creativity logo

Hakuhodo launches new entity to drive internal startup innovation

Led by Hiroo Takeda, Ventures of Creativity will oversee investment functions and support business incubation by employees across the agency network in Japan and worldwide.

Stop motion claymation puppet of Doja Cat drinking a can of Brisk tea

PepsiCo revives claymation for latest Brisk Iced Tea campaign

The work stars rapper and singer Doja Cat as a clay, stop-motion animation spokesperson, pointing back to the brand’s work in the ‘90s.

NCA at launch during lockdown in 2020 — with cardboard cut-outs of staff

WPP buys New Commercial Arts as founders hit jackpot again

Estimates suggest agency could be worth as much as £40m upfront in deal to become part of Ogilvy.

Levy

Maurice Lévy: handing Publicis power to Arthur Sadoun ‘worked beautifully’

The emeritus chairman talks about his “passion” for Publicis over more than 50 years, his leadership tips and how the French company is set to overtake WPP as the world's biggest agency group – on every financial measure.

Headshot of Angela Zepeda

Angela Zepeda to lead marketing at X

The former Hyundai CMO and CCO fills a role left vacant since late 2022.

Google logo under magnifying glass

Everything you need to know ahead of Google’s antitrust trial

With the fate of the digital advertising industry hanging in the balance, understanding its background and potential consequences is essential.

Headshot of Jackie Lyons

Havas Media Network hires Jackie Lyons as first North America chief planning officer

EXCLUSIVE: Lyons previously held the same position at Havas Media UK.

Polish drinks company Dictador's AI robot CEO Mika

Is advertising ready for AI leaders?

Just how much is the ad industry embracing AI leadership and how much control and responsibility is sensible for AI to assume?

Legal Aid Society ad on MTA subway platform

Legal Aid Society launches Do NYC Justice campaign

EXCLUSIVE: The public service campaign elevates resources available to underserved communities throughout the city.

Kristen Wiig at Dunkin Donuts location

Watch: Kristen Wiig infiltrates Dunkin’ HQ to pitch herself as spokesperson

The spot is for Dunkin’s coffee milk latte, the Dunkalatte, and sees Wiig dressed as multiple characters trying to convince Dunkin’s marketing team to hire her.

An undertaker stands behind a LiquidDeath Yeti cooler in the shape of a casket

Chaos partnerships: Liquid Death is proving brand collaborations don’t always have to make sense

Chaos partnerships aren’t new, but they can be extremely effective. Here’s how, via Good Relations’ Toby Leston.

Smart phone displaying social media apps

Report: X brings on Targeted Victory for comms support

The consultancy is handling messaging about X’s ban in Brazil, Wired reported.

Ezra French competes during the Men's High Jump

Paralympics brand advertising that struck gold

Growing interest and viewership of the Paralympics opens the potential for sponsors to reach a valuable global audience.

Pancho Cassis, Daniel Lobatón, Fernando Musa

David hires Daniel Lobatón as first North America CCO

Lobatón will oversee David’s Miami and New York offices.

Peroni ad

Peroni hires global creative agency

McCann London leads McCann Worldgroup to victory in four-way pitch.

Twitter X logo behind a cracked screen

X poised to suffer ‘biggest recorded pullback’ from advertisers ever

With brand perception concerns pushing advertisers away from X, YouTube, Netflix and TikTok are among the ad platforms most preferred by consumers and marketers.

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