The Information
Movers and Shakers: VML, Ogilvy, Rapp, Spark Foundry, NCA, Unilever, British Airways, Pablo and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
Beyond the Paralympics: The business case for disability representation
A pattern exists of brands targeting the disabled community during the Paralympics, but ignoring the community afterwards. Campaign explores what it will take for disability inclusion to become a constant in advertising rather than just seasonal. https://www.campaignasia.com/article/beyond-the-paralympics-the-business-case-for-disability-representation/498231
‘Apple Intelligence’: 3 things marketers need to know about the latest iPhone launch
Long-feared ‘ad eraser tool’ is rebranded to ‘Distraction Control’ as Apple embraces generative AI with ChatGPT built in.
How marketers turned Trump’s ear bandage into an anti-gun violence symbol
The Not So Lucky campaign aims to motivate action to prevent gun violence.
Yogurt brand Stonyfield wants to take the toxicity out of elections
Stonyfield Organic’s director of PR and consumer engagement shares the inside story of the brand’s Toxic Free Election Challenge.
As companies pull back on DE&I, their brands will suffer
Several brands have publicly abandoned DE&I efforts. Marketers warn these decisions will negatively impact their businesses in the short and long term.
Starbucks still needs a CMO
Here’s why the role is essential at every organization.
Campaign Chemistry: Twitch CMO Rachel Delphin
Delphin discusses how Twitch leverages creators in its marketing and teases brand presences at TwitchCon.
Pablo poaches executive creative directors from 180
Creative duo has worked together for more than a decade.
Adland is underestimating its podcast spending
Woolly digital boundaries mean the industry may be bigger than we think.
Latest articles
PHD raids EssenceMediacom for new global chief operating officer
Group M veteran to join competitor group in October.
Golin hires Joseph Leslie for global AI learning and development role
Leslie joins from Publicis Groupe, where he was global learning management system lead.
Red Lobster says Cheddar Bay Biscuits can unite the country in spoof political ads
The campaign will run during tonight’s U.S. presidential debate.
Hakuhodo launches new entity to drive internal startup innovation
Led by Hiroo Takeda, Ventures of Creativity will oversee investment functions and support business incubation by employees across the agency network in Japan and worldwide.
PepsiCo revives claymation for latest Brisk Iced Tea campaign
The work stars rapper and singer Doja Cat as a clay, stop-motion animation spokesperson, pointing back to the brand’s work in the ‘90s.
WPP buys New Commercial Arts as founders hit jackpot again
Estimates suggest agency could be worth as much as £40m upfront in deal to become part of Ogilvy.
Maurice Lévy: handing Publicis power to Arthur Sadoun ‘worked beautifully’
The emeritus chairman talks about his “passion” for Publicis over more than 50 years, his leadership tips and how the French company is set to overtake WPP as the world's biggest agency group – on every financial measure.
Angela Zepeda to lead marketing at X
The former Hyundai CMO and CCO fills a role left vacant since late 2022.
Everything you need to know ahead of Google’s antitrust trial
With the fate of the digital advertising industry hanging in the balance, understanding its background and potential consequences is essential.
Havas Media Network hires Jackie Lyons as first North America chief planning officer
EXCLUSIVE: Lyons previously held the same position at Havas Media UK.
Is advertising ready for AI leaders?
Just how much is the ad industry embracing AI leadership and how much control and responsibility is sensible for AI to assume?
Legal Aid Society launches Do NYC Justice campaign
EXCLUSIVE: The public service campaign elevates resources available to underserved communities throughout the city.
Watch: Kristen Wiig infiltrates Dunkin’ HQ to pitch herself as spokesperson
The spot is for Dunkin’s coffee milk latte, the Dunkalatte, and sees Wiig dressed as multiple characters trying to convince Dunkin’s marketing team to hire her.
Chaos partnerships: Liquid Death is proving brand collaborations don’t always have to make sense
Chaos partnerships aren’t new, but they can be extremely effective. Here’s how, via Good Relations’ Toby Leston.
Report: X brings on Targeted Victory for comms support
The consultancy is handling messaging about X’s ban in Brazil, Wired reported.
Paralympics brand advertising that struck gold
Growing interest and viewership of the Paralympics opens the potential for sponsors to reach a valuable global audience.
David hires Daniel Lobatón as first North America CCO
Lobatón will oversee David’s Miami and New York offices.
Peroni hires global creative agency
McCann London leads McCann Worldgroup to victory in four-way pitch.
X poised to suffer ‘biggest recorded pullback’ from advertisers ever
With brand perception concerns pushing advertisers away from X, YouTube, Netflix and TikTok are among the ad platforms most preferred by consumers and marketers.
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