Content from our thought leader

Gideon Spanier

UK editor-in-chief

Gideon is the UK editor-in-chief of Campaign. Contact him at gideon.spanier@haymarket.com or 020 8267 8260.

NCA at launch during lockdown in 2020 — with cardboard cut-outs of staff

WPP buys New Commercial Arts as founders hit jackpot again

Estimates suggest agency could be worth as much as £40m upfront in deal to become part of Ogilvy.

Levy

Maurice Lévy: handing Publicis power to Arthur Sadoun ‘worked beautifully’

The emeritus chairman talks about his “passion” for Publicis over more than 50 years, his leadership tips and how the French company is set to overtake WPP as the world's biggest agency group – on every financial measure.

Mark Read
Arthur Sadoun
Image of Zaid Al-Qassab

Zaid Al-Qassab is on a mission to change how ‘the outside world thinks of M&C Saatchi’

New CEO tells Campaign why agency group must become a solutions-based business and look beyond the UK and traditional advertising.

IPG logo and screen showing share price

IPG turns down investor who made approach to buy MullenLowe

News coincides with IPG exploring a potential sale of R/GA to Tata Consulting Services.

Marco Venturelli (left) and Agathe Bousquet of Publicis Conseil

‘We put creativity first’: how Publicis Conseil won Cannes Lions agency of the year

Agathe Bousquet and Marco Venturelli speak to Campaign.

WPP at Cannes Lions

Cannes Lions names agency, network and most creative company of the year 2024

WPP takes back holding company award from Omnicom.

Yannick Bolloré, the chief executive of Havas, speaking at Cannes Lions

Havas pushes integration with new ‘Converged’ strategy and invests €400m in AI and tech

French agency group’s moves come ahead of possible stock market float.

Publicis' video mocked up an image of WPP's Rob Reilly and other executives dancing

Publicis’ mocking ‘taking the BS out of AI’ film goes down badly with agency rivals

Some industry sources claimed video 'makes us look like the worst of advertising', ahead of Cannes.

M+C Saatchi rebrand

M&C Saatchi teases new logo and ‘Plus’ brand proposition at Cannes

Chief executive Zaid Al-Qassab to announce planned changes at festival.

Simon Cook, CEO Cannes Lions (source: Cannes Lions)

Cannes Lions entries drop slightly as new humour category attracts 798 submissions

Entries were “broadly flat”, down less than 1% on a year earlier.

Two women sitting in chairs by a Volkswagen car

Volkswagen Group to appoint media agency after global pitch

Account said to be worth upwards of $2.5bn or close to £2bn.

Jamie Wynne-Morgan and Steve Martin
Maurice Lévy, Publicis

Bravo! Maurice Lévy leaves on an elegant high at his last Publicis AGM

Campaign went to Paris to witness a piece of advertising history as Lévy chaired his final AGM after 37 years, although no one expects him to disappear from Publicis.

Publicis: Arthur Sadoun and Maurice Lévy at the group's AGM

Publicis wins vote for Arthur Sadoun to head single board after seeing off critics

Maurice Lévy says it was a “total absurdity” for proxy advisers to oppose Sadoun's combined role as chair and CEO on new unitary board.

WPP logo on a wall

WPP is ‘significantly stronger company’ than when Sorrell left, chairman says

Company has lost crown as most valuable agency group since 2018.

Mark Read

WPP’s Mark Read: Why 2024 will improve after Q1, clients delaying decisions and Cannes plans

New business pipeline looks good overall, but some project work is under pressure because 'client decisions are taking longer to happen', CEO tells Campaign.

Financial performance logo
Gideon Spanier

M&A rumour mill is buzzing as Publicis pulls ahead of agency pack

Speculation has created what one insider calls a 'febrile' atmosphere at the top of the agency sector.

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