Analyses
Beyond the Paralympics: The business case for disability representation
A pattern exists of brands targeting the disabled community during the Paralympics, but ignoring the community afterwards. Campaign explores what it will take for disability inclusion to become a constant in advertising rather than just seasonal. https://www.campaignasia.com/article/beyond-the-paralympics-the-business-case-for-disability-representation/498231
As companies pull back on DE&I, their brands will suffer
Several brands have publicly abandoned DE&I efforts. Marketers warn these decisions will negatively impact their businesses in the short and long term.
Maurice Lévy: handing Publicis power to Arthur Sadoun ‘worked beautifully’
The emeritus chairman talks about his “passion” for Publicis over more than 50 years, his leadership tips and how the French company is set to overtake WPP as the world's biggest agency group – on every financial measure.
Is advertising ready for AI leaders?
Just how much is the ad industry embracing AI leadership and how much control and responsibility is sensible for AI to assume?
Summerween: Why Michaels, Home Depot and General Mills are launching fall campaigns earlier than ever
It’s not just you. Everyone is noticing a lot of orange and spooky stuff in stores while it’s still summer. Here’s why.
Why brands shouldn't dismiss advertising alongside news content
Campaign explores how advanced targeting and AI are empowering advertisers to confidently leverage the news landscape.
Will the rise of AI search challenge Google's dominance?
New AI-driven search engines are gaining ground and have the potential to change search behavior. But will it be enough to disrupt Google’s stronghold on search and search advertising?
How agencies are avoiding costs as pitching becomes more expensive
The average price of pitching has risen by more than 25% for agencies, but as many advertisers continue to avoid offering pitch fees, some shops say a shift away from traditional reviews is the answer to cutting costs.
‘A group of oversharers’: the making of Bodyform’s ‘Never just a period’
Campaign speaks to AMV BBDO's creatives about Bodyform’s latest exploration of menstruation.
How content creators can brush up on trademark law to protect their catchphrases
Poaching a catchphrase is not very demure and certainly not very mindful. Here’s how influencers can protect themselves.
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WPP and Dentsu trail 'big six' rivals despite ‘sequential improvement’
Publicis leads the pack, while WPP and Dentsu face challenges amid market shifts and client cutbacks.
Campaign Global Forecast Q3 2024: Brands unleash tactical ads
Are reactive ads becoming a bigger part of the marketing mix?
Very demure, very viral: Key brand and creator takeaways
With TikTok's pace of churn, brands and advertisers are forced to trend-jack at the speed of light to avoid irrelevance.
One year of Threads: Where does X's challenger stand among rivals?
Campaign explores how Threads has fared since its record-breaking launch including advantages for users so far and current setbacks for advertisers.
There is no single solution for brand safety, experts warn
In the wake of GARM’s shutdown, advertisers must work individually with platforms and make trade offs on performance to achieve brand safety goals.
The value of language in an AI-generated marketing world
Despite the leaps in machine-written text, the co-founder of verbal branding agency Reed Words is betting on the longevity of human-generated creative communications as he launches a new practice in Asia.
Bloomberg Media's digital chief on gaining subscribers, navigating algorithm uncertainty, and leveraging AI in news
The news organization’s chief digital officer, Julia Beizer, speaks to Campaign about the evolving nature of digital news and how the company is staying ahead of industry shifts.
For brands, planning for the 2028 Olympic Games is off and running
Wowed by the success of the Paris Olympics, marketers are wasting no time getting ready for the Los Angeles Games in four years.
Navigating the rise of SSPs in CTV: A media buyer's guide
Supply-side platforms are bundling CTV inventory into curated deals, often mixing in less desirable content or resold inventory.
The waiting game: agency staff churn dips as restructuring hits
Redundancies at agencies and cost-of-living pressures have left staff more nervous of moving companies and bosses wary of making swift hiring decisions.
Is this the beginning of the end for Google's search dominance?
"I don't think Google can expect to keep the status quo," warns Brian Benway of Mintel, as a landmark antitrust ruling might threaten the tech giant's future.
Inside the quick brand activations embracing Olympic athletes
The Paris games are creating instant stars from the pommel horse to fencing to synchronized diving. Here’s how brands are stepping in to share the spotlight.
What ad tech can learn from Oracle sunsetting its ad business
Once a prominent player in adtech for its viewability and ad verification tools, Oracle will close its advertising business in September after facing multiple challenges. Campaign unpacks learnings for the adtech industry.
Advertisers grapple with the weight of AI’s environmental impact
Experts weigh in on why environmental standards around gen AI have been lacking in advertising and marketing — and why that must swiftly change.
Campaign US releases 2024 Salary Survey findings
The findings illustrate an uneasy, dissatisfied industry workforce.
Campaign US Salary Survey 2024: What marketing industry employees love — and hate — most about their jobs
Two open-ended survey questions pinpointed several industry-wide pros and cons; marketing leaders share how to expand on the good while addressing the bad head-on.
Campaign US Salary Survey: How marketing salaries differ by position, career focus, years of experience and more
Salary data shows that growth opportunities slow as one advances up the corporate ladder and illuminates where systemic inequities still exist.
Campaign US 2024 Salary Survey: Despite progress, disapproval soars at agencies
Uncertainty, economic volatility and the unknowns of AI cause discontent among agency workers.
Brands adapt media plans in response to record-setting political ad spend
Politicians are ramping up their digital ad spend, challenging brands to rethink their social marketing strategies.
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