Analyses

Ameera Lee of Team Australia at the Paris 2024 Summer Paralympic Games

Beyond the Paralympics: The business case for disability representation

A pattern exists of brands targeting the disabled community during the Paralympics, but ignoring the community afterwards. Campaign explores what it will take for disability inclusion to become a constant in advertising rather than just seasonal. https://www.campaignasia.com/article/beyond-the-paralympics-the-business-case-for-disability-representation/498231

The Lowe's logo is displayed on the front of the store

As companies pull back on DE&I, their brands will suffer

Several brands have publicly abandoned DE&I efforts. Marketers warn these decisions will negatively impact their businesses in the short and long term.

Levy

Maurice Lévy: handing Publicis power to Arthur Sadoun ‘worked beautifully’

The emeritus chairman talks about his “passion” for Publicis over more than 50 years, his leadership tips and how the French company is set to overtake WPP as the world's biggest agency group – on every financial measure.

Polish drinks company Dictador's AI robot CEO Mika

Is advertising ready for AI leaders?

Just how much is the ad industry embracing AI leadership and how much control and responsibility is sensible for AI to assume?

Press image from Michaels Halloween collection

Summerween: Why Michaels, Home Depot and General Mills are launching fall campaigns earlier than ever

It’s not just you. Everyone is noticing a lot of orange and spooky stuff in stores while it’s still summer. Here’s why.

Person using laptop with web advertising analysis, ad, online content

Why brands shouldn't dismiss advertising alongside news content

Campaign explores how advanced targeting and AI are empowering advertisers to confidently leverage the news landscape.

The ChatGPT app icon is being displayed on a smartphone among other AI-powered applications

Will the rise of AI search challenge Google's dominance?

New AI-driven search engines are gaining ground and have the potential to change search behavior. But will it be enough to disrupt Google’s stronghold on search and search advertising?

Graphic illustration on graph paper background. There is a red silhouette of a figure with arms half raised as if weighing up something. On the left is a flipchart with a large pound sign, on the right is a flipchart with a smaller pound sign

How agencies are avoiding costs as pitching becomes more expensive

The average price of pitching has risen by more than 25% for agencies, but as many advertisers continue to avoid offering pitch fees, some shops say a shift away from traditional reviews is the answer to cutting costs.

Bodyform ad

‘A group of oversharers’: the making of Bodyform’s ‘Never just a period’

Campaign speaks to AMV BBDO's creatives about Bodyform’s latest exploration of menstruation.

Screenshot of Jools Lebron

How content creators can brush up on trademark law to protect their catchphrases

Poaching a catchphrase is not very demure and certainly not very mindful. Here’s how influencers can protect themselves.

an abstract graphic for growth with coloured blocs

WPP and Dentsu trail 'big six' rivals despite ‘sequential improvement’

Publicis leads the pack, while WPP and Dentsu face challenges amid market shifts and client cutbacks.

composite image of Olympic gold medallists, all women with words: 'Campaign Global Forecast q3 2024' overlaid

Campaign Global Forecast Q3 2024: Brands unleash tactical ads

Are reactive ads becoming a bigger part of the marketing mix?

Jools Lebron on Jimmy Kimmel TikTok

Very demure, very viral: Key brand and creator takeaways

With TikTok's pace of churn, brands and advertisers are forced to trend-jack at the speed of light to avoid irrelevance.

The Meta Facebook Instagram Threads web application is seen in this illustration photo

One year of Threads: Where does X's challenger stand among rivals?

Campaign explores how Threads has fared since its record-breaking launch including advantages for users so far and current setbacks for advertisers.

The X Twitter logo seen displayed on a smartphone with the official profile of Elon Musk, of the social network X In the background

There is no single solution for brand safety, experts warn

In the wake of GARM’s shutdown, advertisers must work individually with platforms and make trade offs on performance to achieve brand safety goals.

AI chat bot image made of lego pieces

The value of language in an AI-generated marketing world

Despite the leaps in machine-written text, the co-founder of verbal branding agency Reed Words is betting on the longevity of human-generated creative communications as he launches a new practice in Asia.

Person holding smart phone in front of Bloomberg logo

Bloomberg Media's digital chief on gaining subscribers, navigating algorithm uncertainty, and leveraging AI in news

The news organization’s chief digital officer, Julia Beizer, speaks to Campaign about the evolving nature of digital news and how the company is staying ahead of industry shifts.

The Los Angeles 2028 Olympics team poses with Los Angeles Mayor Karen Bass outside a branded plane

For brands, planning for the 2028 Olympic Games is off and running

Wowed by the success of the Paris Olympics, marketers are wasting no time getting ready for the Los Angeles Games in four years.

A man watching Amazon Prime Video on his CTV television

Navigating the rise of SSPs in CTV: A media buyer's guide

Supply-side platforms are bundling CTV inventory into curated deals, often mixing in less desirable content or resold inventory.

Staff churn

The waiting game: agency staff churn dips as restructuring hits

Redundancies at agencies and cost-of-living pressures have left staff more nervous of moving companies and bosses wary of making swift hiring decisions.

Cracked smartphone displaying Google search page

Is this the beginning of the end for Google's search dominance?

"I don't think Google can expect to keep the status quo," warns Brian Benway of Mintel, as a landmark antitrust ruling might threaten the tech giant's future.

Graphic showing office buildings, a house and a laptop
Divers Sarah Bacon and Kassidy Cook of Team USA

Inside the quick brand activations embracing Olympic athletes

The Paris games are creating instant stars from the pommel horse to fencing to synchronized diving. Here’s how brands are stepping in to share the spotlight.

Oracle logo displayed on a phone screen and a laptop keyboard

What ad tech can learn from Oracle sunsetting its ad business

Once a prominent player in adtech for its viewability and ad verification tools, Oracle will close its advertising business in September after facing multiple challenges. Campaign unpacks learnings for the adtech industry.

CGI AI sustainable brain concept, half is silicone white, half is sprouting greenery and flowers

Advertisers grapple with the weight of AI’s environmental impact

Experts weigh in on why environmental standards around gen AI have been lacking in advertising and marketing — and why that must swiftly change.

Campaign Salary Survey 2024 logo

Campaign US releases 2024 Salary Survey findings

The findings illustrate an uneasy, dissatisfied industry workforce.

Campaign Salary Survey 2024 logo with Employee Likes and Dislikes wordmark

Campaign US Salary Survey 2024: What marketing industry employees love — and hate — most about their jobs

Two open-ended survey questions pinpointed several industry-wide pros and cons; marketing leaders share how to expand on the good while addressing the bad head-on.

Campaign Salary Survey 2024 logo with Data Deep Dive wordmark

Campaign US Salary Survey: How marketing salaries differ by position, career focus, years of experience and more

Salary data shows that growth opportunities slow as one advances up the corporate ladder and illuminates where systemic inequities still exist.

Campaign Salary Survey logo

Campaign US 2024 Salary Survey: Despite progress, disapproval soars at agencies

Uncertainty, economic volatility and the unknowns of AI cause discontent among agency workers.

Screenshots from Kamala Harris and Donald Trump campaign ads

Brands adapt media plans in response to record-setting political ad spend

Politicians are ramping up their digital ad spend, challenging brands to rethink their social marketing strategies.

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