Analysis
Beyond the Paralympics: The business case for disability representation
A pattern exists of brands targeting the disabled community during the Paralympics, but ignoring the community afterwards. Campaign explores what
As companies pull back on DE&I, their brands will suffer
Several brands have publicly abandoned DE&I efforts. Marketers warn these decisions will negatively impact their businesses in the short and
Maurice Lévy: handing Publicis power to Arthur Sadoun ‘worked beautifully’
The emeritus chairman talks about his “passion” for Publicis over more than 50 years, his leadership tips and how the
Is advertising ready for AI leaders?
Just how much is the ad industry embracing AI leadership and how much control and responsibility is sensible for AI
Summerween: Why Michaels, Home Depot and General Mills are launching fall campaigns earlier than ever
It’s not just you. Everyone is noticing a lot of orange and spooky stuff in stores while it’s still summer.
Why brands shouldn't dismiss advertising alongside news content
Campaign explores how advanced targeting and AI are empowering advertisers to confidently leverage the news landscape.
Will the rise of AI search challenge Google's dominance?
New AI-driven search engines are gaining ground and have the potential to change search behavior. But will it be enough
How agencies are avoiding costs as pitching becomes more expensive
The average price of pitching has risen by more than 25% for agencies, but as many advertisers continue to avoid
‘A group of oversharers’: the making of Bodyform’s ‘Never just a period’
Campaign speaks to AMV BBDO's creatives about Bodyform’s latest exploration of menstruation.
How content creators can brush up on trademark law to protect their catchphrases
Poaching a catchphrase is not very demure and certainly not very mindful. Here’s how influencers can protect themselves.
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