Movers & Shakers: Havas, Autodesk, New York Times and more
This week’s agency news, people on the move and brand buzz.
BBDO poaches Jiah Choi to run New York and Chicago offices
The former Weiden + Kennedy president joins the agency to fill roles left vacant by Kirsten Flanik and Jeff Adkins.
Advertisers grapple with the weight of AI’s environmental impact
Experts weigh in on why environmental standards around gen AI have been lacking in advertising and marketing — and why that must swiftly change.
Movers & Shakers: Goodby Silverstein & Partners, NASCAR, Chipotle and more
This week’s agency news, people on the move and brand buzz.
Kamala Harris’ Gen Z marketing strategy: Why it works and why it needs to evolve
Harris is garnering support with young voters by capitalizing on trends like “brat summer” and coconut memes — but she’ll need to get specific about her policies to win over Gen Z.
GroupM wins Robinhood’s US media account
It will serve as paid media AOR for the stock trading app.
Movers & Shakers: Publicis, Havas, Dairy Queen, Deadpool and more
This week’s agency news, people on the move and brand buzz.
Sarah Moore joins Cracker Barrel as CMO
The former MGM Resorts SVP of marketing joins the restaurant chain to revitalize the brand and to reverse declining traffic.
Movers & Shakers: GroupM, Dove, PMG, Honda and more.
This week’s agency news, people on the move and brand buzz.
Kraft Heinz taps Todd Kaplan as chief marketing officer of North America
Kaplan joins the company after 17 years with PepsiCo.
Inside the International Olympic Committee’s marketing playbook for Paris 2024
Digital engagement and marketing director Leandro Larrosa spoke with Campaign US about how the organization is preparing for the Paris Games.
The Brandtech Group launches a residency program for AI artists
EXCLUSIVE: The program aims to cross-educate creators and employees on how to use gen AI in marketing.
Movers & Shakers: Liquid I.V., Hello Fresh, Spotify, Fritos and more
This week’s agency news, people on the move and brand buzz.
Colle McVoy wins American Signature Furniture account
The agency won through two separate pitches covering brand and media strategy.
Superbloom hires AJ Gutierrez as executive creative director
EXCLUSIVE: Gutierrez joins from Vox Media to lead Sonic social media account.
Watch: Ikea US highlights the joy of missing out
The campaign features a 3D Times Square billboard and video aimed at promoting the comforts of home.
Coca-Cola plays on iconic hug between competing swimmers in Olympics spot
Beverage giant is also planning a ‘hug cam’ and new can design as part of its Paris 2024 brand campaign.
Movers & Shakers: Arby’s, Yahoo, Microsoft and more
This week’s agency news, people on the move and brand buzz.
Watch: Tito’s campaign positions staycations the summer’s hottest destination
Don’t bother travelling when home and Tito's are right here.
Blueland enlists Pattie Gonia to combat single-use plastics
Eco-friendly cleaning brand and activist drag queen join forces to raise awareness and money to eradicate plastic pollution.
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