‘A group of oversharers’: the making of Bodyform’s ‘Never just a period’
Campaign speaks to AMV BBDO's creatives about Bodyform’s latest exploration of menstruation.
HelloFresh celebrates unique families in global campaign
The push was created in-house.
Kettle Chips owner bags creative agency
The review by Valeo Foods UK kicked off in January.
Audi spot follows romance between moth and headlights
The campaign was created by Bartle Bogle Hegarty London.
Guinness sponsors Premier League with ‘largest global campaign to date’
The campaign was created by Abbott Mead Vickers BBDO.
Uncommon makes three senior appointments including first CSO
Agency promotes Tobey Duncan to CSO.
What do you want from the new B Corp standards?
Standards being revised after Havas agencies stripped of B Corp status.
Samsung encourages Gen Z and athletes to share past failures with ‘openness medal’
The campaign was created by Bartle Bogle Hegarty London.
Snapchat marks International Friendship Day with OOH campaign
Snapchat will take over London Bridge Tunnel and Waterloo Tunnel.
Cadbury puts people into its classic posters with Gen-AI tool
The tool was created by VCCP London’s digital experience agency Bernadette.
Samsung creates AI tool for Dutch basketball team at Paris Olympics
The tool was created by Cheil Worldwide.
American Express helps fans feel ‘tennis ready’ at Wimbledon
American Express fan experiences include the Amex Pavilion and the TopSpin Gaming Area.
Does adland need to up its game on short-form ads?
Tor Myhren, Film Lions president, told Cannes the industry needs to get better at short ads.
BBC celebrates city of love with Paris Olympics campaign
The campaign was created by BBC Creative and produced through Nexus Studios.
Liquid Death on bringing 'stupidity and entertainment' to marketing
Campaign speaks to Liquid Death’s Dan Murphy, senior vice-president of marketing, and Andy Pearson, vice-president of creative, about how to beat the algorithm and stand out.
How Guinness grew sales by using social media to target women and younger people
Campaign speaks to Gráinne Wafer, global director of beer, Baileys and Smirnoff at Diageo, and Callum McCahon, chief strategy officer at Born Social, about Guinness’ social media transformation.
Absolut Vodka tells drinkers to ‘Call it a night’ to prevent ‘thoughtless’ comments
The campaign will run from 1 to 15 July.
McDonald's global CMO: 'Say yes to work that makes you uncomfortable'
Morgan Flatley said businesses should elevate creative excellence and embrace risk.
McCann Worldgroup promotes Adrian Botan to global role
Adrian Botan will report to Javier Campopiano, chief creative officer of McCann Worldgroup and McCann.
Audible launches first global campaign by Fold7
The ads were directed by Antoine Bardou-Jacquet.
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