Unilever poaches Diageo head of media as its global media chief departs
Changes made as FMCG giant in midst of global media review, management restructure and cost-cutting drive.
How agencies are avoiding costs as pitching becomes more expensive
The average price of pitching has risen by more than 25% for agencies, but as many advertisers continue to avoid offering pitch fees, some shops say a shift away from traditional reviews is the answer to cutting costs.
Outbrain snaps up competitor Teads for $1bn
Agreement follows speculation about deal.
Dentsu reports rise in CMOs who believe AI can compete with human creativity
2024 CMO Report reports rise in proportion of marketers who agreed that AI ads can 'truly move people'.
Lego Group recruits 72andSunny creative lead as global creative director
Lego, which recently concluded an 18-month media agency review, also appoints Mother's Marina Banks to operations role.
WPP names ex-BT chief Philip Jansen chair as Roberto Quarta steps down
Jansen will take over the role in January.
Cannes Lions and Warc owner Ascential to be acquired for £1.2bn
Deal agreed by boards of Informa and Ascential but subject to regulatory and shareholder approval.
Ogilvy's global creative lead on Unilever Dan Fisher takes up new role
Daniel Fisher has led the creative on Ogilvy's global Unilever account since 2019.
Heinz and Wieden & Kennedy London mix it up with 'Every Sauce' medley
The limited-edition condiment combines 14 sauces – from Tomato Ketchup and Truffle Mayo to Sweet Chilli and Garlic Sauce.
Glass Lions Grand Prix awarded to body lotion for transitioning women
The UK was not in the list of seven winners, nor was the US.
UK adds golds to tally in Creative Strategy and Effectiveness Lions
Publicis Conseil won top accolade in Creative Commerce, while LePub Amsterdam scooped Creative Business Transformation Grand Prix, making two Grands Prix for the group across four categories.
'Connecting emotion with innovative design': Bugaboo on how it created its global campaign
Bugaboo disrupted the buggy market when it arrived at the end of the last millennium. Now it is looking to 'make the future brighter'.
McCann London scoops second Grand Prix in Direct Lions
The UK won four Direct Lions, one Creative Data Lion and a Creative B2B Lion.
Circus Grey and Sol Cement win Design Grand Prix at Cannes Lions 2024
The UK collected two silvers, with Adam & Eve/DDB the only agency to win.
Ineos launches global campaign for Grenadier 4x4
The ad is the first work for the Ineos brand by Wonderhood Studios and Wavemaker.
DDB Worldwide names first global chief creative operations officer
Walker will report to DDB Worldwide president and global chief creative officer Chaka Sobhani.
Iris Worldwide appoints global creative chair
Eduardo Maruri ran Grey Europe. He was also a candidate for Ecuador’s presidency in 2023.
Ex Adam & Eve/DDB CEO Mat Goff opens new agency
Ark Agency is co-founded by Goff and former Anomaly managing director Mike Wilton.
Adam & Eve/DDB opens fourth global office
New location comes as shop reveals 'Feeling first' positioning and new brand ID.
Twix and Adam & Eve/DDB kick-start the tension in 'cookie in disguise' biker spot
Ad follows 2022's award-winning 'Bears'.
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