Content from our thought leader

Shauna Lewis

Reporter

Shauna is a reporter at Campaign. Contact her at Shauna.Lewis@haymarket.com.

The Financial Times: Ad shows a woman in a board room with the text: “Sarah Kelly sways the board.” Underneath, the text says: “Source: FT”.

The Financial Times shows power of trusted journalism in 'Source: FT'

Campaign was created by Orange Panther Collective.

A hairclip with "EBay" on it in glittery red, blue, yellow and green letters.

EBay appoints global media agency

EssenceMediacom was the incumbent.

Michelin sign.

Michelin appoints media agency to global €80m account

Appointment follows a competitive pitch.

Elon Musk headshot

'We can’t see brands ever returning': agency leaders on advertising with X

Brands including Disney, Apple and Comcast left the platform in November 2023.

Meta logo and Meta apps on homescreen.

Google and Meta accused of 'secret deal' to target teens with ads

Ads broke Google's own rules against targeting under-18s.

The Volvo logo in front of a background of mountains.

Volvo launches review of global £353m media account

Mindshare has been the incumbent for 25 years.

The Google logo with someone scrolling through their phone in front of the screen.

US judge rules that Google acted illegally to monopolise online search

The US Department of Justice initially sued Google in 2020.

The entrance to the Vivendi offices.

Vivendi set to list Havas as H1 results revealed

Announcement included in financial report, which shows Havas grew by 3.4%.

Bukayo Saka, Harry Kane and Declan Rice on a bus poster for Chase, the England football team's banking partner.

JCDecaux grows 'above expectations' in H1 2024

UK was the best-performing region.

A dog and Ricky Gervaid sit on a bench, next to a bottle of Dutch Barn Vodka.

Ricky Gervais-owned vodka brand appoints media agency

Creator of The Office also stars in first nationwide campaign for Dutch Barn Vodka.

Publicis Groupe logo.

Publicis upgrades global forecast after 'better than expected' H1

Publicis Groupe’s organic growth rate was 5.6% in Q2 2024.

Headshot of Nick Morris

Jellyfish appoints global chief financial officer

Chris Lee is stepping down from the role.

A woman holding a phone surrounded by statistics from the Voice 2 Diabetes campaign
Five members of the Refugee Olympic team

IOC launches next phase of Refugee Olympic Team campaign

Campaign has been created with Gravity Road.

Two soldiers shake hands onscreen while a QR code for Mercado Livre appears in the bottom left-hand corner.

Decade-old Sainsbury’s ad used in Gut’s 2024 Media Grand Prix-winning case study

A spokesperson for Gut said the 2014 Sainsbury’s ad was used for 'illustrative purposes'.

Clockwise from top left: Michelle Sarpong, Andrew Stephens, Vanessa Eagle, Jonathan Wilkins, Simone Gayle and Jo Arden.

Will media buyers be the first victims of AI?

Wesley ter Haar of MediaMonks has compared media buyers to the "travel agents of the 2000s".

Sven Huberts and Naoki Tanaka.

Dentsu rolls out global innovation proposition and names president

Dentsu Lab Tokyo was established in 2014.

Spotify out of home poster.

Spotify takes inspiration from listeners in 'My Spotify' campaign

In the UK, the campaign stars Chelsea and England footballer Lauren James, writer Shaquille Keith and Trainspotting actor Ewen Bremner.

From left to right: Katie Lee, Alice Tendler, Anna Legros, Kate Narbrough and Gemma Charles.

Why media and creative agencies are 'consciously recoupling'

The “murky, messy middle” between creative and media agencies is where the best work comes from, Campaign Media 360 heard.

An image of the Financial Times ad campaign from 2021. It reads "To this new world, "Let's not go back to a past which wasn't working anyway".

The Financial Times appoints lead creative agency for key 2024 campaign

The Brooklyn Brothers previously created hero campaigns for the FT.

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