Campaign Chemistry: Twitch CMO Rachel Delphin
Delphin discusses how Twitch leverages creators in its marketing and teases brand presences at TwitchCon.
Richard Hartell named CEO of EssenceMediacom US
Hartell fills a position left vacant by Jill Kelly since February.
Campaign Chemistry: Ulta Beauty CMO Michelle Crossan-Matos
Crossan-Matos talks about the Joy Project and why having a purpose is essential for all brands.
KFC moves Canada president and GM to lead US marketing
Catherine Tan-Gillespie replaces Nick Chavez as chief marketing and chief development officer in the US.
Campaign Chemistry: Lay’s and Quaker global VP of brand Ciara Dilley
Dilley chats about how she keeps two iconic snack brands fresh in an era of healthy snacking.
Omnicom consolidates creative agencies globally under Omnicom Advertising Group
EXCLUSIVE: Led by former TBWA Worldwide CEO Troy Ruhanen, OAG aims to scale innovation and knowledge sharing across the holding company’s creative networks.
What brands can learn from Kamala Harris about going viral
As marketers struggle to navigate the right moment to latch onto online trends, they can look to Harris and her team as a blueprint.
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Campaign Chemistry: Frontdoor SVP and chief revenue officer Kathy Collins
Collins chats about the future of the company and takes us behind the American Home Shield rebrand.
GARM shutdown is an opportunity to rethink brand safety
The industry should use this inflection point to solve issues that exist in the brand safety ecosystem.
Campaign Chemistry: Ariel Kaye, founder of Parachute
Kaye chats about moving from marketing to starting a direct-to-consumer home brand and how the space has evolved in the past decade.
Jim Riswold dies at 66
The legendary Wieden+Kennedy copywriter fought a 20-year battle with cancer.
Tech company creative fails underline value of agency perspectives
Recent work created in-house by tech firms has received backlash for not getting the tone right. Perhaps the external input of an agency team would help.
TikTok CMO on leading one of today’s most influential — and controversial — brands
Kate Jhaveri caught up with Campaign US about the challenges and opportunities of leading a brand that’s setting the course of both marketing and culture.
Campaign Chemistry: Georgia-Pacific SVP of CPG marketing and CX Laura Knebusch
Knebusch chats about transforming the marketing organization of the nearly 100-year-old paper products company.
Google’s cookie reversal underscores its monopoly power
The tech giant has once again changed the course of an entire industry with a unilateral decision; regulators should take note.
Stagwell smashes new business records as costs rise in Q2
Revenue grew 6% year over year as the ‘challenger holding company’ won new clients such as Chevy and Cadillac.
Patrick Bennett joins Jack Morton as global chief creative officer
EXCLUSIVE: He moves into the role from sister IPG agency Momentum.
Campaign Chemistry: ETS chief marketing and innovation officer Michelle Froah
Froah talks about moving from the consumer brand world to the nonprofit space and rebranding the organization for its next phase of business transformation.
Campaign Chemistry: Adolescent Content cofounder and CCO Ramaa Mosley
Mosley talks about Gen Z’s reaction to Joe Biden ending his candidacy and how Democrats and Republicans can reach young voters ahead of the election.
Marla Kaplowitz to step down from the 4A’s
She has been CEO of the agency trade organization for 8 years.
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