Campaign Chemistry: Twitch CMO Rachel Delphin
Delphin discusses how Twitch leverages creators in its marketing and teases brand presences at Twitc...
Richard Hartell named CEO of EssenceMediacom US
Hartell fills a position left vacant by Jill Kelly since February....
Campaign Chemistry: Ulta Beauty CMO Michelle Crossan-Matos
Crossan-Matos talks about the Joy Project and why having a purpose is essential for all brands....
KFC moves Canada president and GM to lead US marketing
Catherine Tan-Gillespie replaces Nick Chavez as chief marketing and chief development officer in the...
Campaign Chemistry: Lay’s and Quaker global VP of brand Ciara Dilley
Dilley chats about how she keeps two iconic snack brands fresh in an era of healthy snacking....
Omnicom consolidates creative agencies globally under Omnicom Advertising Group
EXCLUSIVE: Led by former TBWA Worldwide CEO Troy Ruhanen, OAG aims to scale innovation and knowledge...
What brands can learn from Kamala Harris about going viral
As marketers struggle to navigate the right moment to latch onto online trends, they can look to Har...
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Campaign Chemistry: Frontdoor SVP and chief revenue officer Kathy Collins
Collins chats about the future of the company and takes us behind the American Home Shield rebrand....
GARM shutdown is an opportunity to rethink brand safety
The industry should use this inflection point to solve issues that exist in the brand safety ecosyst...
Campaign Chemistry: Ariel Kaye, founder of Parachute
Kaye chats about moving from marketing to starting a direct-to-consumer home brand and how the space...
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