Beyond the Paralympics: The business case for disability representation
A pattern exists of brands targeting the disabled community during the Paralympics, but ignoring the...
‘Apple Intelligence’: 3 things marketers need to know about the latest iPhone launch
Long-feared ‘ad eraser tool’ is rebranded to ‘Distraction Control’ as Apple embraces generative AI w...
How marketers turned Trump’s ear bandage into an anti-gun violence symbol
The Not So Lucky campaign aims to motivate action to prevent gun violence....
Yogurt brand Stonyfield wants to take the toxicity out of elections
Stonyfield Organic’s director of PR and consumer engagement shares the inside story of the brand’s T...
As companies pull back on DE&I, their brands will suffer
Several brands have publicly abandoned DE&I efforts. Marketers warn these decisions will negatively ...
Starbucks still needs a CMO
Here’s why the role is essential at every organization....
Campaign Chemistry: Twitch CMO Rachel Delphin
Delphin discusses how Twitch leverages creators in its marketing and teases brand presences at Twitc...
7UP global brand platform showcases its versatility for alcohol-free cocktails
The campaign was created by VaynerMedia EMEA and the brand platform was made by PR agency Pangolin....
PHD raids EssenceMediacom for new global chief operating officer
Group M veteran to join competitor group in October....
Flavor Flav is Smartfood’s magical hype man in new ad
Yeah, boi!...
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