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Ameera Lee of Team Australia at the Paris 2024 Summer Paralympic Games

Beyond the Paralympics: The business case for disability representation

A pattern exists of brands targeting the disabled community during the Paralympics, but ignoring the...

The Apple Intelligence logo is seen on an iPhone

‘Apple Intelligence’: 3 things marketers need to know about the latest iPhone launch

Long-feared ‘ad eraser tool’ is rebranded to ‘Distraction Control’ as Apple embraces generative AI w...

Child with bandage on ear

How marketers turned Trump’s ear bandage into an anti-gun violence symbol

The Not So Lucky campaign aims to motivate action to prevent gun violence....

Hand holding smart phone displaying political content, with table set with Stonyfield products behind

Yogurt brand Stonyfield wants to take the toxicity out of elections

Stonyfield Organic’s director of PR and consumer engagement shares the inside story of the brand’s T...

The Lowe's logo is displayed on the front of the store

As companies pull back on DE&I, their brands will suffer

Several brands have publicly abandoned DE&I efforts. Marketers warn these decisions will negatively ...

Starbucks storefront with people sitting down inside

Starbucks still needs a CMO

Here’s why the role is essential at every organization....

Campaign Chemistry with Rachel Delphin of Twitch

Campaign Chemistry: Twitch CMO Rachel Delphin

Delphin discusses how Twitch leverages creators in its marketing and teases brand presences at Twitc...

Five cans of 7UP in front of a green background

7UP global brand platform showcases its versatility for alcohol-free cocktails

The campaign was created by VaynerMedia EMEA and the brand platform was made by PR agency Pangolin....

Vincent Rebeix will be leaving PHD rival after 16 years.

PHD raids EssenceMediacom for new global chief operating officer

Group M veteran to join competitor group in October....

Flavor Flav

Flavor Flav is Smartfood’s magical hype man in new ad

Yeah, boi!...

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