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How British American Tobacco sells nicotine to young people
In this report by the Bureau of Investigative Journalism, Campaign reveals the marketing strategies ...
Carlsberg embraces the trolls and admits it was 'probably' not the best
The beer brand found some unusual ways to promote itself after tweaking the product's recipe....
Campaign loves... Cadbury's Dairy Milk
From 'Glass and a half' to one of the greatest ads ever......
How is creativity evolving in a growth obsessed world?
Or is it shrinking as brands seek instant gains at the expense of quality? A panel including Mars, L...
Spark Foundry promotes Chris Boothe to global brand president
Spark Foundry has promoted Publicis Groupe veteran Chris Boothe to the role of global brand presiden...
Mitsubishi taps Critical Mass as first global digital agency amid drive to 'rebuild trust'
Mitsubishi has hired Critical Mass as its first global digital agency as it seeks to strengthen its ...
McDonald's, OMD, MediaCom and Nike claim top Gunn Media 100 accolades
The Gunn Report has recognised a McDonald's campaign by OMD as top for media excellence, while Media...
Josep Hernandez quits Mondelez for L'Oréal role at Wavemaker
Wavemaker has hired Mondelez media specialist Josep Hernandez to act as its global client lead for L...
Fetch countersues Uber after being accused of click fraud in mobile ads
Dentsu Aegis-owned agency Fetch has issued a counter-suit against Uber in an attempt to force it to ...
Group M unveils upbeat global adspend forecast for 2018
Group M, the media investment arm of WPP, forecasts global ad growth of 4.3% in 2018, and predicts G...
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