Are creatives more motivated by awards than money?
Campaign asked experts whether agencies should put cash into rewarding creatives with bonuses or int...
Half of global adspend to go to Meta, Amazon and Alphabet by 2028
Trio already has 43.6% share, despite Facebook and Google bans in China....
‘SEAL team mentality’: how holding companies are building an army of global client leaders
Over the past 20 years an increasingly international client base has prompted global agency groups t...
Welcome to Wrexham (via Patagonia): United Airlines film tracks epic fan journey
Airline unites football, travel and history in Maximum Effort-produced documentary....
Sheba campaign by AMV BBDO shows food is a cat's true desire
The work includes two films, static posters, billboards and digital out-of-home elements....
M&C Saatchi tightens processes to cope with high-level departures amid restructure
Staff resignations have included Steve Martin and Jamie Wynne-Morgan from M&C Saatchi Sport & Entert...
M&C Saatchi to consider US acquisitions to bulk up creative network
New leadership team to address group’s underweight presence in world’s biggest ad market....
Lego rolls out overhauled brand identity
Design elements of the rebrand are inspired by comic books....
M&C Saatchi reveals strategy shift after revenues drop
Holding company to target regional clients with more integrated offer....
Iris hires global chief people officer
Benita Meswania joins from We Are Social owner Plus Company....
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