Warner Bros celebrates Paris in Olympics campaign
'Break free' was created by AKQA London.
The deeper dive: dentsu’s global R&D unit
Leaders Naoki Tanaka and Sven Huberts reveal plans to expand Dentsu Lab globally and their philosophy: the importance of blending technology with empathy…
Fan engagement in the AI era: how it's changing
Leading marketers discuss how sports and entertainment brands can expand their global reach through innovative experiences…
Should adland take Mark Read’s deepfake as a wake-up call?
Industry experts call for collaboration and a focus on human relationships amid the rise of deepfake scams and fake information.
WPP's internal whistleblower reports rose by 64% in 2023
The agency holding group received reports from 612 whistleblowers last year, up from 372 in 2022.
Wayfair challenges the 'Age of Greige' in first ad by BBH
BBH won the account in 2022.
McCann global chairman and CEO Chris Macdonald to exit
Macdonald has been with the company for 18 years and led McCann London between 2008 and 2013.
Saatchi & Saatchi wins global account for new finance brand
Alvarium Tiedemann launched on Nasdaq on 4 January.
Zuckerberg announces Meta job cuts in wake of ad downturn
More than 11,000 staff at the Facebook, WhatsApp and Instagram owner are affected.
M&A battle for M&C Saatchi is over after shareholders reject Next 15 bid
Agency group set to remain independent.
Adidas cuts ties with Kanye West citing 'hateful and dangerous' anti-Semitic comments
Adidas and West launched fashion collaboration Adidas Yeezy in 2015.
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Omnicom raises growth forecast following Q3 results
It is second agency group to report robust results despite macro-economic jitters.
Vin Murria drops out of race for M&C Saatchi
Advanced AdvT's final offer was rejected by shareholders.
Survey shows festival-goers want brand activations with sustainability focus
ACA Live says there is 'significant opportunity' for brands to connect with people at festivals in a more meaningful way.
Lego Group invites adults to play as it launches event series
The toy production company has teamed up with Bafta Masterclass, Universal Music Group and fashion designer Grace Chen.
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Accenture Song hires global head of media
Kelly has previously worked at Publicis Groupe.
ITV doubles up with Google Pixel and KFC Delivery as World Cup 2022 sponsors
The two brands are equal partners under the terms of their deal to sponsor ITV's coverage.
House of the Dragon: HBO Max unleashes fire-breathing beasts using Snap AR tech
The Game of Thrones dragons take over popular landmarks as prequel House of the Dragon premieres.
Stranger Things drives over $27m in brand placement value in UK and US
Data from YouGov Stream shows Coca-Cola is seeing the highest placement value of any brand at $3.4m.
Unilever highlights Hellmann's purpose campaign as brand reports growth
Unilever was accused of having 'lost the plot' by a major shareholder in January for its campaign defining the purpose of Hellmann’s mayonnaise.
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