Average pitch cost rises 26% as agencies target ‘fewer, bigger, better’ reviews
A survey of Campaign School Reports agencies has revealed a steep increase in average costs to more than £50,000.
Why don’t more men attend events focusing on gender equality?
At this year's Cannes Lions festival, attendees noted audiences at gender talks were mostly female.
‘Post-purpose’ world means brands must focus on sales, say Cannes jurors
Purpose-led campaigns have been more closely scrutinised at this year's awards.
Craft is a 'crutch' for diminishing creativity, say creative leaders
More risks need to be taken to avoid homogeneous work, according to panellists at a Campaign event at the Cannes Lions festival.
Holding company bosses look to new business to shore up 2024 revenues
WPP and Dentsu’s organic revenues declined, while the other major holding companies achieved growth.
AI used for ideas and copywriting by half of marketers globally
Only 14% of advertisers do not use AI, Campaign’s global survey shows.
Three in five brands that in-house expanded teams this year
Only 25% of advertisers do not use in-housing, the Campaign survey shows.
Spike Lee reminds adland creatives: your priority is to 'sell shit, by hook or by crook'
Creativity should serve the purpose of selling, says the filmmaker.
Dove CMO: brand success more reliant on marketers than agency creativity
Alessandro Manfredi, Dove's global chief marketing officer, says marketers need to be more receptive to creative ideas.
Bid farewell to the big CCO ego
Global chief creatives are leaving the grandstanding behind to become mediators and mentors.
Ad agencies and marketers fear hybrid working ‘undermines’ creativity
A new industry consultation commissioned by Thinkbox says remote working is one of several barriers to creativity.
Global agency groups 2022 report card: ‘Another record year'
Staff bonuses at WPP and Publicis Groupe announced, but Interpublic agencies impacted by tech giant problems.
Half of chief marketers say unproven ROI is biggest obstacle to metaverse
The Campaign survey showed senior marketers are split when it comes to investing in the space.
Majority of CMOs set to increase digital retail media budget in next year
The Campaign poll of senior marketers from across the world found about half planned a 25% rise.
'Worst ever talent crisis' in media roles is stopping growth, WFA survey reveals
Staff shortages were reported by 77% of respondents in a major survey by WFA and MediaSense.
10 years of staff joining and departing the top creative agencies
Staffing changes over the past decade have been dramatic at some creative agencies, while at others there have been gradual shifts, in most cases leading to declines.
M&A watch: S4 Capital and Accenture lead acquisitions in 2021 as global deals rise
The number of UK ad companies acquired by companies soared by almost 70%.
Pinterest marks out lounge lingerie and DIY car curtains as top trends for 2022
Searches for 'lounge lingerie' increased by 96 times last year.
Media Lion refreshed to celebrate creative media ideas
Other changes include a broadening of the commerce prizes and a stronger emphasis on creative in the media awards.
Google agrees to monitoring by UK regulator as it replaces cookies with new data tracker
The tech firm has been under investigation by the UK regulator over competition concerns.
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