Social-media users pledge to cut back on platforms that ‘mishandle’ political content
EXCLUSIVE: A Horizon Media survey found more than half of Americans plan to reconsider platforms based on how they manage the upcoming election — though their definition of ‘mishandling’ differs depending on political affiliation.
Supreme Court: Content moderation on social protected by the First Amendment
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.
FTC attorney urges brands to assess risks of AI influencers on children
At a recent online event, Michelle Rosenthal expressed concerns about companies ‘misleading’ children with AI characters that are hard to distinguish from real humans.
Olympics coverage to be narrated by AI
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.
IPG unifies Acxiom and Kinesso under one leader
EXCLUSIVE: Jarrod Martin has been charged with better activating Acxiom data to power “precisely targeted” solutions for IPG clients.
Wavemaker hires McDonald’s exec as US CEO
Alycia Mason takes over from Sharb Farjami, who was elevated into a GroupM role in January.
The most awarded US work from Cannes Lions 2024
Two campaigns each took home nine Lions from this year’s award program, leading the pack among stateside contenders.
Watch: The most shortlisted US work from Cannes Lions 2024
VML’s work for Coca-Cola has received the highest number of nominations among stateside contenders at this year’s award program.
Cannes Lions 2024: See all the US winners from Wednesday
Michael Cera’s Super Bowl campaign for CeraVe wins the Grand Prix in Social & Influencer and three other awards in today’s list of stateside Cannes winners.
Cannes Lions 2024: Watch the most shortlisted US work from Tuesday, June 18
Microsoft’s 2023 campaign by McCann New York to salvage an African language received the most nods in the fourth round of shortlists.
Cannes Lions 2024: Watch the most shortlisted US work from Monday, June 17
Work for Siemens Healthineers and Spotify received the most nods among US campaigns in the third round of shortlists.
Amazon and GroupM partner to embed brands in live shopping streams
E-commerce giant and media agency network have been engaged in an exclusive partnership for the past six months to create branded shoppable livestreams.
Cannes Lions 2024: Watch the most shortlisted US work from Sunday, June 16
Work for Spotify, Michelob Ultra, Digital Public Library of America and DoorDash received the most nods in the second round of shortlists.
Cannes Lions 2024: Watch the most shortlisted US work from Saturday, June 15
Work for Montefiore Einstein, Moderna, Dramamine and Coca-Cola received the most nods in the first round of shortlists.
MFA impressions grew 19% in 2023, DoubleVerify finds
EXCLUSIVE: Verification vendor said it has witnessed a correlation between inflammatory content being spread on MFA sites and the rise of generative AI.
IPG Mediabrands: Solving MFA requires more uniformity
Agency network’s latest Media Responsibility Index also found wavering sustainability progress among both programmatic and social media platforms.
Elon Musk claims Apple’s OpenAI deal undermines its privacy pledges
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.
GroupM predicts more than two-thirds of ad revenue will be ‘AI-enabled’ in 2024
WPP’s media investment arm also expects machines to generate more than 10% of total ad-supported content within five years.
Apple unveils AI game plan, including ChatGPT integration
Technology giant debuts Apple Intelligence at its annual Worldwide Developers Conference after months of anticipation, emphasizing its unique personal insights and privacy features.
Google’s privacy lead announces departure days after document leak
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.
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