Content from our thought leader

Jamie Rossouw

Data journalist, Campaign AI

Jamie is data journalist at Campaign AI.

Group of paper plane in one direction and with one individual pointing in the different way
Mercedes-Benz: retains Wavemaker in China

Billings fall but retentions rise

Volkswagen and Mercedes-Benz among flurry of reappointments.

New business logo
Collage of ads, top left is Confused.com, top right is Molson Coors, bottom left is Verizon and bottom right is Dick's Sporting Goods
H2 2023 new-biz review: media activity in Europe soars despite global fall
Lucky Charms (General Mills): US allocated 81% of global media billings
Ferrero: Publicis Groupe walks away with home market
Disney Christmas Ad 2023 with kids from South Africa singing in a choir.
Dick’s Sporting Goods picks Digitas for creative work.
Carlsberg: Dentsu wins global remit

Global new-biz spotlight: Media outlook worsens with fewer major moves

Meanwhile, North America creative activity soars.

Pfizer: global account spans more than 30 markets
Signet Jewelers ad ad with two woman opening a box
American Express BST hair bar

American Express takes festival-goers on a 'newstalgic' experience

This is the second year American Express has sponsored BST Hyde Park festival.

Man standing on ladder looking down at fallen light, little girl gasps in the corner

Global new-biz round-up: Adobe and Huawei among big wins by Publicis and WPP

Five of 'big six' holding groups see billings drop.

Knorr Dare to try campaign

Sustainability messaging in ads has fallen 47% in 2023

Research found retail and consumer healthcare brands ran the least climate-related messaging.

Headshot of Aliah Berman smiling

TBWA appoints first global diversity lead

Aliah Berman will lead global vision, strategy and execution of diversity, equity and inclusion initiatives.

A still from the latest Sony PlayStation ad featuring a duck and a man leaning down with a tv on his head

Global new-biz round-up: PlayStation pitch bolsters December billings to $5bn

Publicis Groupe contributed to two-thirds of December billings.

Screenshot from a Verizon ad with woman in office

North America new-biz spotlight: High-value wins push billings past $2bn in December

Value of new-business wins was twice as high as a year earlier.

Still from Bodyform ad

Pick of the Week: Bodyform's #Periodsomnia is a thing

A person melting off the bed shows how hot some nights can be.

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