Media
Dr Squatch appoints media agency
Stagwell agency wins account for men's cosmetics challenger brand.
As Meta doubles down on AI tools, advertisers give up some control
Meta is investing heavily in AI-powered tools like Advantage+ Shopping, giving advertisers over to more automated decisions on its platform.
U.S. ad market expected to reach $397 billion in 2024 — but brace for a slowdown
Madison & Wall’s latest ad spend forecast predicts a period of rapid ad spend growth coming to an end this
EBay appoints global media agency
EssenceMediacom was the incumbent.
CTV outpaces AI on marketers’ list of consumer trends to watch
With time consumers spent streaming increasing 40% in June, the CTV market is set to boom in H2 2024 as
Michelin appoints media agency to global €80m account
Appointment follows a competitive pitch.
YouTube expands partnership with Shopify to onboard more brands into its affiliate program
Hoping to enhance its competition with TikTok Shop, the expansion makes it easier for shopping creators to tag brands on
'We can’t see brands ever returning': agency leaders on advertising with X
Brands including Disney, Apple and Comcast left the platform in November 2023.
Half of global adspend to go to Meta, Amazon and Alphabet by 2028
Trio already has 43.6% share, despite Facebook and Google bans in China.
OpenAI inks multi-year deal with Condé Nast
The publisher of prominent titles such as Vogue, GQ, Vanity Fair, The New Yorker, and Condé Nast Traveler aims to
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