The Creative Fix
NYX’s pulled Super Bowl spot leaves questions about what’s acceptable humor
Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.
Usher, Bud Light, Liquid Death: Super Bowl ad mania is in full swing
Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.
Eos reads NSFW DMs in lotion campaign
Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.
Celebrities are a safe bet for the Super Bowl
Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.
Instacart invites employees to log off and take a sick day in new campaign
Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.
Stanley cups cause consumer frenzy, but the marketing strategy might be misaligned
Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.
Planet Fitness hits the gym with Megan Thee Stallion
Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.
Apple flexes its iconic white bag as the symbol of a perfect holiday gift
Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.
The tension between political influencers and apolitical brands
Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.
Consolidation changes creative agencies
Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.
Brands give back and get cozy for the holidays
Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.
The industry needs to get real about diversity
Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.
Pet brands launch adoption campaigns for the holiday season
Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.
The holidays are back and so are the humorous ads
Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.
Calls for ad industry to help end gun violence grow louder amid another mass shooting
Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.
The ad industry dodges controversy at Advertising Week New York
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AI could improve creative by freeing up time
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Anime is in style for brands eyeing Gen Z
Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.
Brands pile on the Taylor Swift bandwagon
Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.
Agencies raked over the coals for fossil fuel contracts
Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.
Brands stunt at New York Fashion Week
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Brands fall back into bad habits
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Despite dozens of ads made about the impact of mass shootings, they’re still happening
Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.
Nostalgia is getting a rebrand
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McDonald’s flexes its muscles with As Featured In campaign
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Tinder’s ‘It Starts with a Swipe’ campaign boosts quarterly results
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Celebrity brands must offer value like any other brand
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Popeyes’ ‘girl dinner’ raises concerns about brands hopping on viral TikTok trends
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Barbie, Oppenheimer or both? How marketing for one has boosted the other
Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.
Will Threads be the Twitter killer we’ve all been waiting for?
Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.
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