Hong Kong Tourism Board looks to revamp ‘A Symphony of Lights’ attraction with new show curator
The Hong Kong Tourism Board is inviting bids from show curators all over the world for a revitalized version of its ‘A Symphony of Lights’ attraction.
Meet our 2024 Inspiring Women honoree: Alison Mayes, Apollo Partners
Mayes is managing director at Apollo Partners.
How AI can reshape marketing — with inclusion at its core
The underlying ethical imperative remains constant: It is crucial to ensure that AI aligns with the diverse tapestry of our society.
Campaign US Tech Talks: How AI is Transforming Data Analytics for Agencies
Harnessing AI’s power to improve performance and outcomes.
Marketing’s mobile-gaming opportunity
Over 2 billion people a day see firsthand how AI has personalized the gaming experience.
Improving status with consumers
Tapping into the power of microcultures is helping brands make more meaningful connections.
How simplicity is helping brands build emotional intelligence, and driving growth
Brand building that delivers emotional investment for people pays off.
A creative breakthrough
The leaders who joined this Smartly-curated panel at Cannes challenged age-old advertising tenets to suggest new techniques and tools to drive engagement and performance.
The balancing act of delivering shopper-tainment
As highlighted during this panel at Cannes, partnering with creators has enabled Amazon’s shop-the-show technology to open the door to myriad new consumer opportunities.
‘We don’t have to put in safeguards because we are one of the safeguards’ – Silverpush’s Hitesh Chawla
In an exclusive interview at the Cannes Lions Festival, Silverpush’s Hitesh Chawla speaks about privacy first solutions, contextual advertising, and his plans for global domination.
Where creativity and user-friendliness meet
A disconnect remains between what brands and consumers believe makes a valuable ad experience. The path toward bridging that gap begins with this Eyeo-sponsored panel at Cannes
Defeating consumer distraction
In the war for consumer attention, brands are losing the battle. This Havas-sponsored panel at Cannes inspires and educates marketers on how to create stories and experiences that will stick with audiences on a profound level.
The ‘Age of Ozempic’: A marketing revolution
Havas hosted a panel this week at Cannes that satiated the hunger of marketers seeking to understand the diverse and far-reaching impact of GLP-1s on consumer behaviors.
Beyond QR codes: what's next?
A breakthrough technology solves the QR code conundrum – turning any image into a searchable object.
Navigating the path to purchase: How travel creates a halo effect for brands
In an era where every impression counts, investing in safe, trusted environments is imperative for brands looking to forge meaningful connections with consumers.
Customer experience: What sets leading practitioners apart?
A recent study from Merkle highlights the opportunity brands have to evolve their CX programs.
Fan engagement in the AI era: how it's changing
Leading marketers discuss how sports and entertainment brands can expand their global reach through innovative experiences…
How America's first representative Hispanic Measurement Panel bridges brands and Hispanic consumers
A glaring gap exists between major brands and Hispanic consumers, demanding precise ad effectiveness measurement techniques to mend this divide.
Why every brand needs a GLP-1 strategy, yesterday
Prepare yourself for the next revolution in consumer branding.
Optimizing creative workflows with generative AI: A guide for teams
How AppLovin's in-house creative agency, SparkLabs, operationalized AI and saved 1,600 hours in less than a year.
Consumers prioritize connection over utility
Experiences in the age of connection.
Is traditional measurement dead in the era of CTV live event dominance?
Navigating the turbulent waters of advertising measurement in the CTV live event era.
Campaign US Tech Talks: Cookie Deprecation
How to navigate this shift in targeting, measurement and attribution.
Is today’s TV and video measurement upfront or unreliable?
Brands, agencies and publishers must pivot from traditional metrics to more insightful indicators of campaign success.
It’s time for Programmatic 3.0, a new system built on transparency
How the industry can tackle rampant waste and ensure ad dollars are better spent.
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Campaign US Tech Talks: Navigating a streaming-first marketplace
How to adapt to the evolving and complex measurement landscape.
Be ready or fly blind: brands need to ensure they are fully prepared for the cookieless future
Captify's Amelia Waddington explains how advertisers can move confidently into the next phase of data-driven targeting.
How Roku is driving discovery with Subaru
Roku has been there to help Subaru compress the purchase funnel by arming drivers with as much knowledge as possible.
Currency JICsaw: The industry fumbles by not prioritizing new currencies that accurately measure impact
A collective endeavor for a more insightful tomorrow beyond reach currency metrics.
AI won’t take your job or business. The people who learn and apply AI will
Meta and Campaign’s Global Pioneers series on the future of advertising brings Accenture, Publicis Media and VCCP’s Faith to the stage to progress learnings on the present and future of AI.
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Big Data is driving the ad industry away from measuring real people
Is ad measurement moving forward or backward?
Understanding the consumer mindset: Insights for marketers in 2024
Merkle’s Pete Stein explains why businesses and marketers need to be more agile than ever before.
Spark deeper community connections with creative bravery
How brands can use TikTok's What's Next 2024 Trend Report to build a winning content strategy.
The ‘Superhuman’ revolution: Transforming health in the tech era
Eric Weisberg, global chief creative officer of Havas Health & You, speaks with Campaign US about the growing symbiosis between technology and humans.
2024 trends: Grow your audiences at scale
With cookies very likely disappearing this year, marketers need help to effectively and efficiently reach their audience.
The power of micro: Smaller followings with bigger impact
Tapping into influencers with loyal, niche communities.
Navigating the future of TV streaming: 2024 is the year advertisers will cut the cord
The TV streaming landscape is ever evolving and marketers are working hard to stay one step ahead of trends in TV streaming.
Meet the 2023 Amazon Ads Partner Awards winners
Award-winning campaigns were celebrated at the Partner Awards Gala in New York.
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