Hong Kong light show

Hong Kong Tourism Board looks to revamp ‘A Symphony of Lights’ attraction with new show curator

The Hong Kong Tourism Board is inviting bids from show curators all over the world for a revitalized version of its ‘A Symphony of Lights’ attraction.

Campaign US sponsored podcast featuring Ammunition's Jeremy Heilpern

Positioning power: The strategic strength of saying no

Alison Mayes, Apollo Partners

Meet our 2024 Inspiring Women honoree: Alison Mayes, Apollo Partners

Mayes is managing director at Apollo Partners.

Monks agency panel discussion

How AI can reshape marketing — with inclusion at its core

The underlying ethical imperative remains constant: It is crucial to ensure that AI aligns with the diverse tapestry of our society.

Campaign Tech Talks logo

Campaign US Tech Talks: How AI is Transforming Data Analytics for Agencies

Harnessing AI’s power to improve performance and outcomes.

AppLovin's roundtable discussion at Cannes

Marketing’s mobile-gaming opportunity

Over 2 billion people a day see firsthand how AI has personalized the gaming experience.

Headshots of Shakir, van Dormael, Corsaro and Chebbo

Improving status with consumers

Tapping into the power of microcultures is helping brands make more meaningful connections.

Brand EQ

How simplicity is helping brands build emotional intelligence, and driving growth

Brand building that delivers emotional investment for people pays off.

Weissbrot, Alford, Horry and Thomas

A creative breakthrough

The leaders who joined this Smartly-curated panel at Cannes challenged age-old advertising tenets to suggest new techniques and tools to drive engagement and performance.

The panel (l-r): Farjami, Haleluk and Lautier

The balancing act of delivering shopper-tainment

As highlighted during this panel at Cannes, partnering with creators has enabled Amazon’s shop-the-show technology to open the door to myriad new consumer opportunities.

Hitesh Chawla (right) at the Cannes Lions International Festival of Creativity

‘We don’t have to put in safeguards because we are one of the safeguards’ – Silverpush’s Hitesh Chawla

In an exclusive interview at the Cannes Lions Festival, Silverpush’s Hitesh Chawla speaks about privacy first solutions, contextual advertising, and his plans for global domination.

Wittek, Weissbrot, McDade and Taouss

Where creativity and user-friendliness meet

A disconnect remains between what brands and consumers believe makes a valuable ad experience. The path toward bridging that gap begins with this Eyeo-sponsored panel at Cannes

A stack of Cronuts

Defeating consumer distraction

In the war for consumer attention, brands are losing the battle. This Havas-sponsored panel at Cannes inspires and educates marketers on how to create stories and experiences that will stick with audiences on a profound level.

Murphy, Depiesse, Shukla and Robinson

The ‘Age of Ozempic’: A marketing revolution

Havas hosted a panel this week at Cannes that satiated the hunger of marketers seeking to understand the diverse and far-reaching impact of GLP-1s on consumer behaviors.

Matty Beckerman and Lucy Shelley

Beyond QR codes: what's next?

A breakthrough technology solves the QR code conundrum – turning any image into a searchable object.

Tripadvisor ad showing two people holding beverage bottles

Navigating the path to purchase: How travel creates a halo effect for brands

In an era where every impression counts, investing in safe, trusted environments is imperative for brands looking to forge meaningful connections with consumers.

Smiling man surrounded by tech clip art

Customer experience: What sets leading practitioners apart?

A recent study from Merkle highlights the opportunity brands have to evolve their CX programs.

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Fan engagement in the AI era: how it's changing

Leading marketers discuss how sports and entertainment brands can expand their global reach through innovative experiences…

Headshots of Rachel Helfman and Jessica Heygate

Roku's countdown to Cannes 2024

WPI hub image

Meet the world's top independent agencies

Family sitting on couch watching TV

How America's first representative Hispanic Measurement Panel bridges brands and Hispanic consumers

A glaring gap exists between major brands and Hispanic consumers, demanding precise ad effectiveness measurement techniques to mend this divide.

AI image of spaceships that look like hypodermic needles

Why every brand needs a GLP-1 strategy, yesterday

Prepare yourself for the next revolution in consumer branding.

SparkLabs ad with words "AI in Ad Production"

Optimizing creative workflows with generative AI: A guide for teams

How AppLovin's in-house creative agency, SparkLabs, operationalized AI and saved 1,600 hours in less than a year.

Headshots of Christine Maguire and Alison Weissbrot

Wanderlust Chronicles: Navigating Travel's Evolution with Christine Maguire

Momentum sponsored image showing flowers and words "We Know Experiences"

Consumers prioritize connection over utility

Experiences in the age of connection.

Headshots of Caitlin McKnight, Tommy Tehomilic and Alison Weissbrot

Holiday planning unwrapped: Streaming to sleighing this Q4

Headshots of Daniel Tjondronegoro, Kelly Metz and Alison Weissbrot

Will 2024 be the last year in the upfronts without an ad effectiveness currency?

Black and white picture of Jake Paul vs. Mike Tyson

Is traditional measurement dead in the era of CTV live event dominance?

Navigating the turbulent waters of advertising measurement in the CTV live event era.

Campaign Tech Talks Cookie Deprecation logo

Campaign US Tech Talks: Cookie Deprecation

How to navigate this shift in targeting, measurement and attribution.

TV monitor in a shopping cart

Is today’s TV and video measurement upfront or unreliable?

Brands, agencies and publishers must pivot from traditional metrics to more insightful indicators of campaign success.

Group of people standing in front of ocean vista

It’s time for Programmatic 3.0, a new system built on transparency

How the industry can tackle rampant waste and ensure ad dollars are better spent.

Innovid sponsored panel featuring David Cohen

David Cohen: Navigating the 'in-between state' of CTV advertising

Innovid sponsored panel featuring Lydia Daly

Lydia Daly: Marrying art & science to get the most out of CTV advertising

Innovid sponsored panel featuring Miles Fisher

Miles Fisher: From streaming infrastructure to creative, it’s all about the viewer

Innovid sponsored panel featuring Dave Helmreich

Dave Helmreich: Keeping CTV open for everyone & controlled by no one

Innovid sponsored panel featuring Sam Bloom

Sam Bloom: Outcomes, Audiences & optimization: The recipe for CTV ad performance

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Campaign US Tech Talks: Navigating a streaming-first marketplace

How to adapt to the evolving and complex measurement landscape.

Clip art of man pointing to computer screen displaying ad with the word "cookie" crossed out

Be ready or fly blind: brands need to ensure they are fully prepared for the cookieless future

Captify's Amelia Waddington explains how advertisers can move confidently into the next phase of data-driven targeting.

Campaign US logo and Roku logo

How Roku is driving discovery with Subaru

Roku has been there to help Subaru compress the purchase funnel by arming drivers with as much knowledge as possible.

Diverse group of people standing in front of IPG Inclusion signage

Why we need to celebrate diversity now more than ever

Family sitting on couch watching TV

Currency JICsaw: The industry fumbles by not prioritizing new currencies that accurately measure impact

A collective endeavor for a more insightful tomorrow beyond reach currency metrics.

Meta panel discussion about AI

AI won’t take your job or business. The people who learn and apply AI will

Meta and Campaign’s Global Pioneers series on the future of advertising brings Accenture, Publicis Media and VCCP’s Faith to the stage to progress learnings on the present and future of AI.

Beatgrid

Big Data is driving the ad industry away from measuring real people

Is ad measurement moving forward or backward?

Woman holding smart phone

Understanding the consumer mindset: Insights for marketers in 2024

Merkle’s Pete Stein explains why businesses and marketers need to be more agile than ever before.

TikTok creator recording a video wearing makeup

Spark deeper community connections with creative bravery

How brands can use TikTok's What's Next 2024 Trend Report to build a winning content strategy.

Headshots of Eric Weisberg and Jessica Heygate

The ‘Superhuman’ revolution: Transforming health in the tech era

Eric Weisberg, global chief creative officer of Havas Health & You, speaks with Campaign US about the growing symbiosis between technology and humans.

Person walking with images of data concepts superimposed over the image

2024 trends: Grow your audiences at scale

With cookies very likely disappearing this year, marketers need help to effectively and efficiently reach their audience.

Campaign Tech Talks logo

The power of micro: Smaller followings with bigger impact

Tapping into influencers with loyal, niche communities.

Roku

Navigating the future of TV streaming: 2024 is the year advertisers will cut the cord

The TV streaming landscape is ever evolving and marketers are working hard to stay one step ahead of trends in TV streaming.

Amazon trophies

Meet the 2023 Amazon Ads Partner Awards winners

Award-winning campaigns were celebrated at the Partner Awards Gala in New York.

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