In the Pitch Room
Carnival Cruise Line appointed TBWA\Chiat\Day New York as its creative AOR, replacing incumbent Anomaly, Adweek reported.
Industry News
Globant consolidated its acquired agencies — Ad_Bid, Gut, Habitant, KTBO and Vertic — into a new creative network called Globant Gut, which will feature eight specialist studios.
Vacation launched during Pride Month as a new ad agency focused on promoting minority communities and businesses, Adweek reported.
On the Move
Jasper hired Loreal Lynch as its first CMO.
Saucony brought on Joy Allen-Altimare as CMO.
VideoAmp promoted Sharon Lee to EVP of general counsel and Claudia-Celine Schachter to EVP of finance and people and hired Melva Benoit as VP of content sports and sales.
Erich & Kallman announced several new hires including Kristi Kirkeide Boutiette as director of brands, Fearghal Odea as executive producer and David Castellanos as creative director.
Hero Digital appointed Michael Olaye as EVP and managing director of the Western region.
Brand Buzz
Ben & Jerry’s launched its first ad campaign in nearly a decade. The Make Some Motherchunkin’ Change! campaign urges viewers to take action on social issues by highlighting past initiatives from advocates in a 90-second video montage.
Mythology and The RealReal announced a pop up on Canal Street aiming to raise awareness about counterfeits in the luxury goods industry by showcasing confiscated counterfeit handbags.
Coors Light created a cooling soccer jersey that utilizes body temperature sensors and cooling technology. Soccer fans can find the jersey through product drops from now to June 21 and July 16 to July 19 on the Chill Jersey website.
Tombras turned Pods trucks into moving digital billboards by using Google Gemini to generate ads that factor in local weather, time and location, AdAge reported.
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