In the Pitch Room
PMG won ServiceNow’s global brand media AOR account.
160/90 has been appointed cultural marketing agency partner for the International Tennis Hall of Fame.
Ulta Beauty chose IPG Mediabrands as its media AOR, expanding its previous relationship with Mediahub to encompass a wider remit, AdAge reported.
C Spire brought on Lewis as AOR, responsible for strategic planning, business intelligence, media planning and buying, creative and production and replacing incumbent Tombras.
The Marketing Arm won three new accounts: Opry Entertainment Group, Rush Street Gaming and Glidewell.
Industry News
Mark Allen & Co. launched PrideNOW, a specialized PR consulting service to help marketers connect with the LGBTQ+ community year-round.
a4 Media, the advanced advertising and data business owned by Altice USA, is rebranding to Optimum Media.
On the Move
Todd Kaplan has left his role as chief marketing officer of PepsiCo.
PMX brought on Joel Lunenfeld as U.S. CEO.
Out-of-home agency Talon appointed Ryan Laul as North America CEO.
Chuck Monn of Media Arts Lab was named CCO of R&R Partners.
MRM appointed Katerina Sudit as global chief growth officer.
C-K hired Kevin Drew Davis as executive creative director.
Momentum Worldwide brought on Adriano Lombardi as SVP, executive creative director of commerce in North America.
Consultancy Yonder appointed Katie Hankison as its first U.S. lead.
Production company Good Times hired Bernadette Spear as executive producer.
John Mescall joined independent creative network The Network as creative chair.
Work management platform Wrike brought on Christine Royston as CMO.
Marcus Thomas hired Melissa Hersey as VP, project management and Lauren Talarczyk as management supervisor.
Brand Buzz
JC Decaux launched a campaign in Spain called Meet Marina Prieto, placing the Instagram posts of a 100 year-old, creating content abuela across the Madrid subway system to demonstrate the ability for brands’ OOH creative to go viral on social media.
Fireball has released the Fire Iron, a golf club with 50 ML shooters attached to the shaft, on sale from Friday June 7 for $24.99.
Chipotle will drop 500 free entrée codes on X every time a player makes a free throw during the 2024 NBA Championship Series.
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