As Meta doubles down on AI tools, advertisers give up some control
Meta is investing heavily in AI-powered tools like Advantage+ Shopping, giving advertisers over to m...
U.S. ad market expected to reach $397 billion in 2024 — but brace for a slowdown
Madison & Wall’s latest ad spend forecast predicts a period of rapid ad spend growth coming to an en...
There is no single solution for brand safety, experts warn
In the wake of GARM’s shutdown, advertisers must work individually with platforms and make trade off...
Study: Political messages are seen as less trustworthy on TikTok
Presidential candidates may have the messaging — and the platform — all wrong, according to new rese...
Meta beats Q2 earnings estimates, goes full steam ahead on AI
The tech giant sees a future where all ads created on the platform are assisted by artificial intell...
Google on plans to scrap third-party cookie deprecation: “Choice is the best path forward”
Parent Alphabet addressed the news during its Q2 2024 earnings call on Tuesday....