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NPG firms launch intelligence tool for tech, healthtech brands

Called CLAIR, the tool can find online discussions missed by other platforms, Next Practices Group s...

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Richard Edelman: Dropping DE&I is ‘nonsense’

Edelman pushed back against criticism of diversity programs at this week’s Women of Color Connecting...

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How Twitch wants creators to build bigger communities and make more money in 2024

In an open letter, Twitch CEO Dan Clancy detailed how the company is updating and building products,...

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How X responded (again) after Meta’s worldwide outage

The platform formerly known as Twitter reacted playfully after a Meta outage downed major platforms ...

Pedro Lerma, Carla Santiago, Luis Miguel Messianu and Richard Edelman

MEL forges strategic alliance to increase Latino trust in US media

Tiempo Company will produce editorial content that highlights how societal issues affect the Latino ...

Tina Cervera headshot

Weber Shandwick appoints Tina Cervera New York chief creative officer

Weber worked with clients Michelob Ultra, Bud Light, Pringles and M&M’s on Super Bowl campaigns....

Gustavo Garcia

Hispanic comms agency MEL names Gustavo Garcia as chief digital officer

Garcia will lead digital and social media strategy at the agency, which launched in September throug...

Hand holding smart phone displaying Bluesky app

There’s potential — and risk — for brands on Bluesky

The platform is now open to the public, but brands seem to be taking a wait-and-see approach....

AnnaMaria DeSalva and Corey duBrowa

WPP merges BCW and Hill & Knowlton to create Burson

BCW global CEO Corey duBrowa will serve as chief executive of the combined agency, which will be the...

Stock art of Davos, Switzerland

2024 Edelman Trust Barometer: Business has best chance to reverse widening gap between society, innovation

The world’s largest PR firm surveyed more than 32,000 people in 28 countries for its latest annual r...

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