Campaign US Tech Talks: How AI is Transforming Data Analytics for Agencies
Harnessing AI’s power to improve performance and outcomes....
Marketing’s mobile-gaming opportunity
Over 2 billion people a day see firsthand how AI has personalized the gaming experience. The leaders...
A creative breakthrough
The leaders who joined this Smartly-curated panel at Cannes challenged age-old advertising tenets to...
The balancing act of delivering shopper-tainment
As highlighted during this panel at Cannes, partnering with creators has enabled Amazon’s shop-the-s...
Campaign US Tech Talks: Cookie Deprecation
How to navigate this shift in targeting, measurement and attribution....
It’s time for Programmatic 3.0, a new system built on transparency
How the industry can tackle rampant waste and ensure ad dollars are better spent....
Campaign US Tech Talks: Navigating a streaming-first marketplace
How to adapt to the evolving and complex measurement landscape....
Spark deeper community connections with creative bravery
How brands can use TikTok's What's Next 2024 Trend Report to build a winning content strategy....
The power of micro: Smaller followings with bigger impact
Tapping into influencers with loyal, niche communities....
How generative AI is empowering marketers
Reshaping the future of the industry and boosting human potential....