Ho, ho, ho: How the Jolly Green Giant evolved from a fairy tale knockoff to disembodied hands
A deep-dive on why the mascot has endured for nearly 100 years....
How dogs became Super Bowl advertisers’ best friends
Despite horses, chimps, crabs and geese appearing in winning creative, dogs resonate most with Big G...
Brain-to-computer interfaces aren’t just sci-fi — here’s why they could be the next big thing in marketing
Insights into the human brain give brands and marketers access to our desires like never before....
Inside the high-stakes race to regulate AI before its intelligence surpasses our own
In the interim, marketers must navigate an unclear landscape....
The origin story of LiMu Emu and Doug, the insurance industry’s first and only buddy mascot duo
Five years after their debut, the newcomers have made a name for Liberty Mutual with their own brand...
Can a new coalition slay the monster that is fake reviews?
Online platforms are banding together to share best practices and detection methods....
BNPL usage poised to grow this holiday season, despite industry challenges
Buy now, pay later services have been documented as risky for consumers — but forecasts indicate it ...
Can historically biased AI eventually help correct company bias?
Some agencies are starting to experiment with AI in DE&I — but the road ahead is filled with challen...
Ancestry consolidates its $200M media account with Starcom’s Publicis Vita
The bespoke media agency’s first order of business is getting the word out about a new campaign....
8 holiday shopping predictions for 2023
Research firms provide advice on how to motivate consumers to spend during the holidays, which is ex...