Campaign US Salary Survey 2024: What marketing industry employees love — and hate — most about their jobs
Two open-ended survey questions pinpointed several industry-wide pros and cons; marketing leaders sh...
Campaign US Salary Survey: How marketing salaries differ by position, career focus, years of experience and more
Salary data shows that growth opportunities slow as one advances up the corporate ladder and illumin...
US media agency rankings: Account losses shake up new-business league
Amidst a series of moves, PHD snatches the top spot....
US media rankings: Retail win brings OMD to the top
IProspect, which dominated last month’s chart, has dropped to third position....
How agencies are modernizing their parental leave policies
Agencies have expanded and evolved their benefits since the early pandemic with extended time off an...
Agency Performance Review 2024: The making of a modern return-to-office policy
Employers and their employees butted heads over increasing and enforced return to office requirement...
US sweeps Warc’s Media 100 ranking with purposeful campaigns
As brands are increasingly hesitant to take stances, they could come up empty-handed come awards sea...
Tech and purpose underpin the top-awarded US creative campaigns
The most awarded campaigns of 2023 did not necessarily come from the top brands and advertisers, acc...
US agency rankings: Late 2023 wins shake up year-end media and creative tables
The final 2023 data tables include new wins from November and December....
Super Bowl LVIII ads were not effective at reaching diverse audiences
An analysis of data from Alltold and System1 shows that while diverse characters got more screen tim...