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Woman holding Barbie doll

How Barbie has sustained as one of the most successful toy brands of all time

From her German fashion doll-inspired beginnings in the 1950s to breaking box office records in 2023...

Family taking selfie

How momfluencers came to dominate influencer marketing

A marketer's dream for household spending, momfluencers might be acing the social media game with sp...

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